Toyota Prius Plug-in Hybrid: Look for the evolution of sustainable transportation on the roads in Ontario this year

August 26th, 2010

Scion iQ to Go on Sale March of Next Year

August 19th, 2010

By Automotive MetricsTuesday, August 10, 2010

Toyota's cute little iQ was born to be a Scion, a brand synonymous with compact fuel-efficiency and funky styling, and within a year it will be badged as such and available throughout North America. Yes, that means Canada too, as we're finally getting the youth-targeted sporty brand north of the 49th later this year.

The iQ will act as Scion's entry-level model, a lot more fuel-efficient than the current base xD and the slightly more expensive yet much more memorable xB, but that doesn't mean it will be short on style or features.

Its unique styling, angular with dramatic creases over an aerodynamically shaped monobox design, is cute as a button, while inside it actually seats three adults and one child in an unorthodox 3+1 seating configuration. Scion states that it will also provide good storage capacity, important for city cars that get used for more than just grocery runs.

The iQ will go on sale March of 2011, and directly target the smart fortwo and upcoming Fiat 500. Some rivals are planning North American-bound city cars of their own, and no doubt other carmakers will keep a close tab on these three to see if sales will increase for the slightly seasoned German brand and take off for the new Italian and Japanese entries.

B.C. truck enthusiast wins 2010 Toyota 4Runner in Toyota Canada's "Win a 4Runner Video Contest"

July 28th, 2010

(TORONTO, Ontario) - July 28, 2010 - As part of his video entry in Toyota Canada Inc.'s (TCI) "Win a 4Runner Video Contest", John Banovich went to the woods and climbed a hill while making truck noises ? all part of a humourous training program simulation - as he imagined his first off-road drive an all-new 2010 Toyota 4Runner Trail Edition.

Toyota Canada is pleased to make that dream a reality by awarding him the grand prize for the "Win A 4Runner Video Contest". Representatives from TCI and Peace Arch Toyota in Surrey, B.C., handed John the keys to his new 2010 4Runner Trail Edition which will join the 2001 Toyota Tacoma 4x4 Access Cab already in his driveway in his hometown of Surrey, British Columbia.

"I've been a Toyota trucks fan for years, and it was easy for me to express that in a fun way through my video entry. I'm grateful to Toyota Canada for the new 4Runner; my family and I plan to celebrate by taking it on a Western Canada road trip," expressed John Banovich. "I love my Toyota Tacoma; it's been reliable, tough and inexpensive to own and operate. Now that my family is growing we needed another safe, reliable vehicle, and the 2010 4Runner is the perfect solution."

"John's video captured the enthusiasm of Toyota truck owners in a truly humourous way, and we congratulate him on the creativity of his prize-winning entry," said Stephen Beatty, Managing Director at Toyota Canada Inc. "The quality of the almost 200 approved video entries from across Canada was outstanding, making this a very tough contest to judge. John's video stood out for its originality and the way it captured the true passion of Toyota truck enthusiasts."

Nathalie Geddry of Portuguese Cove, Nova Scotia was named the second prize winner in the contest, picking up a $1,000 Bass Pro Shops gift card for her video. Nathalie showcased the "never quit" dependability of her cherished 1965 Toyota FJ45 Land Cruiser.

TCI's "Win a 4Runner Video Contest", open to all Toyota and non-owners equally, was created so Canadian truck enthusiasts could share their passion, excitement and stories. Promoted through television, online, in-store and direct mail marketing, entrants were asked to submit a short video (under 1 minute) describing why they love trucks or why they deserve to win a new 2010 Toyota 4Runner. Selected submissions were posted on 4Runner.ca and viewers were invited to vote for their favourite entries. Finalists and the winners were then chosen by TCI. John and Nathalie's winning videos, along with other entries, may be viewed on the 4Runner micro site atwww.4runner.ca

The Toyota 4Runner is all-new for the 2010 model year. Building on Toyota's 70-year truck heritage, the fifth-generation of this legendary mid-size SUV is available in three models, the 4Runner SR5, Trail Edition and Limited. All models feature authentic body-on-frame construction, advanced traction and suspension systems, generous safety systems, and a winning combination of off-road capability and on-road driving comfort.

Toyota Celebrates 10 Years of Prius in Canada

July 27th, 2010

Tesla Motors and Toyota Motor Corporation Formalize Agreement to Develop Electric Version of RAV4

July 16th, 2010

ALO ALTO, Calif. & TOKYO, Jul 16, 2010 (BUSINESS WIRE) -- TESLA MOTORS, INC. (Tesla) and TOYOTA MOTOR CORPORATION (TMC) today announced that the two companies have signed an agreement to initiate the development of an electric version of the RAV4 as announced in May of this year by Elon Musk and Akio Toyoda. With an aim to market the EV in the United States in 2012, prototypes will be made combining the Toyota RAV4 model with a Tesla electric powertrain. Tesla plans to produce and deliver a fleet of prototypes to Toyota for evaluation within this year. The first prototype has already been built and is now undergoing testing.

In May, Tesla and TMC announced their intent to cooperate on the development of electric vehicles, parts, and production system and engineering support. Tesla seeks to learn and benefit from Toyota's engineering, manufacturing, and production expertise, while Toyota aims to learn from Tesla's EV technology, daring spirit, quick decision-making, and flexibility.

TMC has, since its foundation in 1937, operated under the philosophy of "contributing to society through the manufacture of automobiles," and made cars that satisfy its many customers around the world. TMC introduced the first-generation Prius hybrid vehicle in 1997. The company also plans to introduce EVs into the market by 2012.

Tesla's goal is to produce increasingly affordable electric cars for mainstream buyers -- relentlessly driving down the cost of EVs. California-based Tesla designs and manufactures EVs and EV powertrain components, and is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production.

Forward-Looking Statements

Certain statements in this press release are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations, and as a result of certain risks and uncertainties actual results may differ materially from those projected. The risks have been detailed in Tesla's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its final prospectus relating to its initial public offering filed pursuant to Rule 424(b) under the Securities Act of 1933, as amended, on June 29, 2010. Tesla disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.

SOURCE: TESLA MOTORS, INC.

  TESLA MOTORS, INC.   Khobi Brooklyn, 650-681-5452   kbrooklyn@teslamotors.com

Lexus LFA Loud Enough to Shatter Glass

June 4th, 2010

Burlington, Ontario student wins Canada?s top environmental scholarship

June 3rd, 2010

2010 Toyota Highlander and Venza Earn Insurance Institute for Highway Safety 'Top Safety Pick'

June 3rd, 2010

TORONTO, ON - June 2, 2010 - The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned "Top Safety Pick" status.

The "Top Safety Pick" is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of "good" in the IIHS? front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test.

To earn a "good" rollover rating, a roof must be able to support the equivalent of four times the vehicle?s weight compared with the current federal standard of 1.5. In the IIHS testing, the Highlander roof withstood a force equal to 4.74 times its vehicle weight. The Venza?s roof withstood 4.70 times its vehicle weight.

The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.

All Toyota models meet or exceed the safety requirements in North America.

Lexus takes U.S. luxury sales lead over Mercedes

June 3rd, 2010

from Automotive News

Toyota Canada Inc. reports May sales

June 1st, 2010

TORONTO, ON - June 1, 2010 - Toyota Canada Inc. (TCI) today reported May sales of 17,879 Toyota and Lexus cars, trucks and SUVs down 16.1% from May 2009. Last month's sales included 16,461 Toyota models (down 16.6%) and 1,418 Lexus luxury vehicles (down 10.6%).

Highlights for Toyota in May 2010 (versus May 2009):

• 1,205 Toyota Sienna (up 80.4%)
• 277 Toyota 4Runner (up 361.7%)
• 58 Toyota Avalon (up 132.0%)
• 275 Toyota Prius (up 42.5%)
• 2,225 Canadian-built Toyota Matrix (up 12.8%)

Highlights for Lexus in May 2010 (versus May 2009):

• 45 Lexus GX 460 (up 80.0%)
• 87 Lexus RX 450h (up 61.1%)

Delta Hotels and Resorts Touring Canada to Raise $1 million for Local Charities

June 1st, 2010

June 1, 2010 - Victoria - Delta Hotels and Resorts today kicks off its second-annual Delta Community Cruiser Tour, which will see six Delta employees travel across the country in a 2010 Toyota Prius, raising money and volunteering for local charities along the way. The Tour will support Delta's goal of raising $1 million and donating 10,000 volunteer hours to community charities during 2010.

The team will start their journey in Victoria, BC on June 1st and will reach 34 communities in 10 provinces over a 74-day period, finishing up in St. John's, NL on August 13th. The Cruiser car - a 2010 Toyota Prius, the ultimate in fuel efficiency - will travel a total of 12,000 kilometres across the country.

"We have set ourselves the ambitious goal of raising $1 million and donating 10,000 volunteer hours to community organizations from coast-to-coast in 2010," said Hank Stackhouse, President and CEO, Delta Hotels and Resorts. "The huge success we had with last year's Cruiser tour showed us that we can really make a difference one dollar and one hour at a time."

The tour will be led by Suzanne Lalonde, who works at the Delta Calgary Airport Hotel. She will travel the full distance across the country and meet up with other Delta employees in their hometowns to learn about what Delta is doing in local communities. The Delta Community Cruiser Tour team will work alongside the many charitable organizations and community groups supported by local Delta properties at each stop along the way.

Canadians can follow the tour online at www.deltahotels.com/cruiser, and experience the journey through blogs, photos and videos from the road. The website also provides details on how to get involved in local events in your community. You can also follow the tour on Twitter and Facebook www.twitter.com, www.deltahotelsltdandfacebook.com, www.deltahotels.com

Whether it is building a home for a family in need with Habitat for Humanity, hosting a food drive, planning a community car wash or a golf tournament fundraiser, the Delta Community Cruiser Tour demonstrates Delta's commitment to building stronger communities.

The Cruiser car demonstrates Delta's commitment to the environment. By choosing to partner with Toyota, Delta employees will be traveling in the 2010 Prius, the most fuel-efficient vehicle using 100 fewer litres of fuel and generating 240kgs less CO2 than any other hybrid traveling the same cross country distance.

"Toyota Canada Inc. is a proud partner of the second-annual Delta Community Cruiser Tour by providing Delta Hotels and Resorts employees the means to travel across the country in the 2010 Toyota Prius - the most fuel efficient hybrid vehicle on the road today," said Sandy Di Felice, Director, External Affairs, Toyota Canada Inc. "As a proud Canadian corporate citizen, Toyota is committed to environmental stewardship and seeks to partner with like-minded organizations such as Delta Hotels and Resorts. With a combined fuel consumption rating of 3.8L/100km, Delta Community Cruiser Tour participants will see first-hand our commitment to sustainable mobility as the 2010 Prius offers value, safety, fuel efficiency and comfort on their cross-country road trip adventure."

IIHS Names Three Toyota Vehicles as Top Safety Picks

May 28th, 2010

The Insurance Institute for Highway Safety (IIHS) has named the 2011 Toyota Avalon,Sienna and the 2010 Lexus RX 350 as its latest "top picks." The vehicles were chosen after the institute's latest battery of rollover tests. According to the IIHS, the 2011 Sienna is the first minivan to earn its top safety designation since good performance for rollover protection was added to the criteria for 2010.

In order to earn a "good" rollover rating, a vehicle's roof must be able to support the equivalent of four times the vehicle's weight, compared with the current federal standard of 1.5. In the IIHS testing, Toyota said that the Sienna's roof withstood a force equal to 4.12 times its vehicle weight. The Avalon's weight withstood 4.07 times its vehicle weight.

Advanced Lexus Hybrid Design and Innovation on Two Wheels

May 25th, 2010

TORONTO, ON May 25, 2010 Lexus has established itself as an industry leader in bringing advanced technologies to the premium car market. Now it has applied the same thinking on a smaller scale to create the Lexus Hybrid Bicycle, a design concept the captures the fundamental engineering and design values of the brand, but with two wheels rather than four.

First displayed at the 2009 Tokyo Motor Show, and drawing on Lexus' L-finesse design philosophy, the hybrid bicycle's lightweight, carbon-fibre frame is engaging and elegant. It also takes inspiration from Lexus' unique hybrid drive to offer a rider-powered electric eight-speed transmission.

Lexus has pioneered high performance, low emissions and optimum fuel efficiency with its full hybrid Lexus Hybrid Drive powertrain technology. The Hybrid Bicycle adopts similar principles, with the pedal power of the rider boosted by assistance to the front wheel from a 240W electric motor, via a 25.9V Lithium-ion battery, with a choice of Eco or Power modes. And, as with Lexus Hybrid Drive, there is an energy regeneration function that helps recharge the battery by capturing kinetic energy generated under braking.

The Lexus Hybrid Bicycle is all-wheel drive, by means of a belt system, and is equipped with an electric eight-speed Shimano internal gear system. The gear system draws inspiration from the sophisticated eight-speed shift-by-wire automatic transmission of Lexus's flagship luxury hybrid, the LS 600h L.

The carbon fibre construction shares the same light-but-strong composite materials technology that was used on Valentino Rossi's MotoGP-winning motorcycle.
There are currently no plans for the Lexus Hybrid Bicycle to become a production model.

Lexus Hybrid Bicycle Concept specifications

Note: All information based on concept model.

TMC Develops Advanced Version of Its Virtual Human Model

May 27th, 2010

HUMS Version 4 Enables Analysis of Internal Organ Injuries

Toyota City, Japan - May 27, 2010 - Toyota Motor Corporation (TMC) announces that the latest version of its THUMSvirtual human model allows detailed analysis of internal-organ injuries caused by automobile collisions.

THUMS Version 4, of an adult male of average build, adds detailed models of internal organs to the previous version's models of bones and the brain, enabling analysis of injuries to a wider range of internal organs. Internal organs are particularly vulnerable during collisions, with injuries to them accounting for approximately half of all sustained during automobile collisions.

To develop Version 4, TMC worked with outside research institutes including universities and utilized a high-precision computed tomography (CT) scanner to make detailed measurements of the internal structure of the human body. By creating precise models of various internal organs, as well as the positions of and relations between those organs, TMC created a virtual human model containing approximately 14 times more information than the previous version. As a result, for analysis of internal injuries, Version 4 can simulate in greater detail how, during a collision, areas of the torso may be affected and internal organs can be damaged.

TMC intends to continue to use THUMS for analyzing internal injuries resulting from automobile collisions, applying the results to developing and improving safety devices such as seatbelts and airbags. TMC also plans to add models of a small female and a large male to its virtual-human-model line-up, to enable simulation of a wider range of accident situations.

Toyota Technical Development Corporation, a TMC subsidiary, plans to begin selling THUMS Version 4 in the autumn of 2010.

TOYOTA SIENNA AND AVALON EARN INSURANCE INSTITUTE FOR HIGHWAY SAFETY TOP SAFETY PICK AWARD

May 26th, 2010

Lexus Ranks Highest in Customer Satisfaction among Canadian Automotive Manufacturer Web Sites

May 21st, 2010

from: J.D. Power and Associates

J.D. Power and AssociatesReports:
High Levels of Satisfaction with Automotive Manufacturer Web Sites
May Translate into Additional Showroom Traffic

Lexus Ranks Highest in Customer Satisfaction among Canadian Automotive Manufacturer Web Sites

TORONTO: 21 May 2010- New-vehicle shoppers who are highly satisfied with their automotive manufacturer Web site experience are more likely to test drive a vehicle from that manufacturer's lineup, according to the J.D.Power and Associates 2010 Canadian Manufacturer Web Site Evaluation StudySMreleased today.

The study finds that the likelihood to test drive a vehicle after visiting that manufacturer's Web site increases by 22 percent among highly satisfied new-vehicle shoppers (scores higher than 900 on a 1,000-point scale), compared with less-satisfied shoppers (scores of 700 points or less).

"Sixty percent of shoppers in the market for a new vehicle in the next year have already visited a manufacturer's Web site, and twice as many shoppers visit a manufacturer's site compared with a third-party site," said Ryan Robinson, Canadian automotive practice leader at J.D. Power and Associates. "As a result, it's crucial for manufacturers to provide shoppers with an effective and satisfying Web site-particularly when it is likely to result in increased showroom traffic."

The study also finds that shoppers are becoming more interested in advanced functionality on manufacturer Web sites, such as the ability to schedule a sales appointment or complete a credit application. For example, 40 percent of consumers in 2010 report wanting to be able to complete a credit application through the manufacturer Web site, compared with 30 percent in 2009. This trend also emphasizes the importance for manufacturers to create an effective transition between the digital and physical shopping experience.

Despite the increase in consumer interest for advanced Web site functionality, many manufacturer Web sites are not optimizing these features. Among shoppers who say they wanted to schedule a sales appointment, 76 percent say they were not able to do so. Similarly, 72 percent of shoppers who wanted to complete a credit application were unable to do so.

"Although advanced functionality on manufacturer Web sites was once thought of as more of a novelty, shoppers are becoming increasingly comfortable using these functions and have come to expect them," said Robinson. "Ensuring that these options are present, function properly and are easy to use may go a long way in improving the overall Web site experience for shoppers."

Now in its fifth year, the study examines Canadian automotive manufacturer Web sites from the perspective of shoppers who intend to purchase a new vehicle within the next 12 months. Four factors contribute to overall customer satisfaction: information/content; speed of pages loading on the Web site; ease of navigating throughout the Web site; and appearance of the Web site.

Lexus ranks highest in customer satisfaction with a score of 843 on a 1,000-point scale, performing particularly well across all four factors. Mazda follows in the rankings with 825, and Toyota ranks third with 822.

The 2010 Canadian Manufacturer Web Site Evaluation Study is based on evaluations provided by 2,274 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 12 months. The study was fielded between March and April 2010.

In Search of the Canadian Car

May 26th, 2010

"In Search of the Canadian Car": Toyota Canada sponsors exhibition on past, present and future of the Canadian automobile at the Canada Science and Technology Museum.

Five-year exhibit will explore how Toyota has helped to define the Canadian automobile - from design, manufacturing and marketing while reflecting the unique Canadian market

OTTAWA, ON - May 25, 2010 - What makes a car "Canadian" Visitors to the Canada Science and Technology Museum in Ottawa will have the opportunity to consider that question as part of a five-year exhibit launching in June 2010, presented by Toyota Canada Inc. (TCI)

Car enthusiasts will experience the rich history of the Canadian automotive industry through the new "In Search of the Canadian Car" exhibition. Visitors will better understand Canada's auto industry achievements, including celebrating the men and women who work tirelessly to build and distribute the vehicles that Canadians love to drive.

Toyota has a long and proud history in Canada dating back more than 40 years. In addition to selling vehicles that meet the unique needs of Canadians, Toyota has been building many of its most popular vehicles in Canada since 1988. The Toyota Corolla, Toyota Matrix, Toyota RAV4 and Lexus RX 350 - built by Canadians - account for 50 per cent of Toyota Canada's sales, affirming a commitment to build vehicles where they are sold.

"The past, present and future of Canadian vehicles reflects a collective cultural history which will be showcased through this exciting new exhibit - a great addition to the Canada Science and Technology Museum," noted Yoichi Tomihara, President of Toyota Canada Inc. "Toyota, as a proud and long-standing member of Canadian communities from coast to coast - through our manufacturing, sales, dealership and parts operations - is pleased to be the automotive partner for this exhibition."

The Canadian automobile's past, present and future will be captured in the exhibit. The very first Canadian-built Toyota Corolla that was sold in Canada will be on display - a red 1989 model. Visitors to the exhibition can also see a first generation 1998 Prius hybrid. The first-generation Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue. From the beginning, Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology, including more than 2.4 million hybrids sold globally, over 48,000 of which were sold in Canada.

Toyota has also supplied vintage advertising materials and a 2010 Toyota Prius hybrid in the "Future Zone" - a part of the exhibition which will tell the future of the Canadian automobile and sustainable mobility.

"I am thrilled to have Toyota Canada as the presenting sponsor of our "In Search of the Canadian Car" exhibit," said Denise Amyot, President and CEO of the Canada Science and Technology Museums Corporation. "Through such partnerships, the Museum is assisted in showcasing more of its world-renowned automobile collection that records rich cultural connections between science, technology and society."

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Both the TCI and Toyota Financial Services head offices are in Toronto, with TCI's regional offices also located in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota employs over 18,000 team members at its Canadian corporate operations, including two assembly plants in Southwestern Ontario, an aluminum wheel manufacturing plant in Delta, B.C., and over 270 Toyota, Lexus and Industrial Equipment Dealerships.

About the Canada Science and Technology Museum

Sharing Canada's rich collections of objects related to transportation, natural resources, communications, space, energy, manufacturing and industry, the Canada Science and Technology Museum helps Canadians explore the rich connections between science, technology, and culture. For more information, please visit sciencetech.technomuses.ca or call us at 613-991-3044.

Toyota Prius Compact Minivan named Alpha to debut in March 2011

May 26th, 2010

from: MotorTrend

Toyota is charging ahead with its plans to expand the Prius range, with a compact people-mover as one of its top priorities. Now in its final stages of development, the Prius mini-minivan, dubbed Alpha, will be the first vehicle in the Prius line to use lithium-ion batteries when it debuts in March 2011. Just one-third the weight of the nickel-metal hydride battery pack used in the current production Prius sedan, the new lithium-ion batteries generate greater power and are already in use in the prototype Prius plug-in hybrid.

The Toyota Prius Alpha sits on the current Prius sedan platform but gets an extra row of seats in the back, turning it into a mini people-mover. Toyota settled on the Alpha name because the new addition simply adds 'alpha' to the Prius equation. The new Alpha's overall length will be stretched by about 300 mm (one foot) in contrast to the Prius, while its wheelbase will be extended 20 mm (just under an inch).

A five-seater version is also planned, but this variant will incorporate nickel-hydride batteries to save cost, according to one insider. That same source also tells us that Toyota are bullish about pricing and will offer the Alpha seven-seater from 2.5 million yen, undercutting many of the current seven-seater minivans on the market now.

Inheriting the Prius' 1.8-litre Atkinson-cycle petrol engine and THSII hybrid system, the new model's gasoline engine will generate 98 horsepower while the electric motor is expected to produce 81 horses. The maximum combined power output will be 135 horsepower. Fuel economy will likely be slightly less than the current Prius sedan's 50 mpg combined, due to the Alpha's extra size and weight.

Tesla Motors and Toyota Motor Corporation Intend to Work Jointly on EV Development, TMC to Invest in Tesla

May 21,2010

May 20, 2010 - Palo Alto, California, U.S.A. ? Tesla Motors, Inc. (Tesla) and Toyota Motor Corporation (TMC) today announced that they intend to cooperate on the development of electric vehicles, parts, and production system and engineering support.

The two companies intend to form a team of specialists to further those efforts. TMC has agreed to purchase $50 million of Tesla's common stock issued in a private placement to close immediately subsequent to the closing of Tesla's currently planned initial public offering.

"I sensed the great potential of Tesla's technology and was impressed by its dedication to monozukuri (Toyota's approach to manufacturing)," said TMC President Akio Toyoda. "Through this partnership, by working together with a venture business such as Tesla, Toyota would like to learn from the challenging spirit, quick decision-making, and flexibility that Tesla has. Decades ago, Toyota was also born as a venture business.  By partnering with Tesla, my hope is that all Toyota employees will recall that ?venture business spirit,' and take on the challenges of the future."

"Toyota is a company founded on innovation, quality, and commitment to sustainable mobility. It is an honor and a powerful endorsement of our technology that Toyota would choose to invest in and partner with Tesla," said Tesla CEO and cofounder Elon Musk. "We look forward to learning and benefiting from Toyota's legendary engineering, manufacturing, and production expertise." 

TMC has, since its foundation in 1937, operated under the philosophy of "contributing to the society through the manufacture of automobiles," and made cars that satisfy its many customers around the world. TMC introduced the first-generation Prius hybrid vehicle in 1997, and produced approximately 2.5 million hybrids in the twelve years since. Late last year, TMC started lease of Prius Plug-in Hybrids, which can be charged using an external power source such as a household electric outlet. The company also plans to introduce EVs into the market by 2012.

Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers - relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1000 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla service rangers make house calls to service Roadsters.

Meet The Sienna Family

April 16th, 2010

Toyota teamed with comedy director Jody Hill to create a series of Web videos featuring

two self-absorbed parents and the only vehicle that matches their awesomeness:

the all-new Sienna, the first minivan made with adults in mind.

View the Web video "Meet the Parents" below.

The self-proclaimed world's greatest parents discuss what

makes them the envy of everyone in the world: their truly superior parenting skills,

their personal swagger and their stylish new Sienna.

Congratulations

May 1st, 2010

Congratulations

May 1st, 2010

Congratulations to all of our winners from the 2011 Sienna VIP Family Night. The evening was a great success, and we hope to have an even better event next year!

Congratulations to: Chin, Anatoli, Yihju, Mabel, Bashir, Venny, David, and Deping.

Congratulations

April 30th, 2010

Scion Unveils a New Dimension at the New York Auto Show with All-New 2011 iQ and tC Production Models

March 31st, 2010

NEW YORK (March 31, 2010) A New Dimension of Scion was unveiled today with two new production vehicles the all-new 2011 iQ premium micro-subcompact and the second-generation 2011 tC sports coupe at the New York International Auto Show. As part of the Canadian launch of Scion in September 2010, the 2011 tC is scheduled to arrive in dealerships later this fall, while the iQ will go on sale in early 2011.

Sustainability, Innovation, Technology: Toyota Canada showcases the future of transportation at the Vancouver International Auto Show

March 30th, 2010

(VANCOUVER) Toyota Canada Inc. (TCI) continues to shape the future of the auto industry with the Toyota Prius Plug-in Hybrid along with many other exciting new designs for the 2010-2011 model years, and visitors attending the Vancouver International Auto Show, March 30-April 4, can view some of these vehicles firsthand.

SCION ushers in a new era of urban automotive style for Vancouver drivers

March 20th, 2010

(Vancouver) Members of the SCION Nation and other drivers attending the Vancouver International Auto Show can check out three highly customized SCION models, in anticipation of the official Canadian SCION launch slated for in September 2010 in Canada.

Toyota agrees to supply hybrid technology used in best-selling Prius to Mazda

March 29th, 2010

By THE ASSOCIATED PRESS (CP)

TOKYO - Toyota will provide its key hybrid technology to Mazda under a licensing agreement reached Monday, the two companies said.

Toyota Motor Corp., the world's leader in hybrids, will supply Mazda Motor Corp. the key components of its hybrid system used in the top-selling Prius, the two companies said in a joint statement.

That would allow Mazda, which does not have its own hybrid system, to develop and sell hybrids in Japan under its own brand by 2013, the companies said.

Toyota has been battling damage to its safety reputation from massive global recalls, including the third-generation Prius in Japan and abroad over a glitch in antilock braking.

Under the agreement, Mazda plans to develop its own hybrid vehicle for its home market by combining Toyota's hybrid system with its next-generation SKY engine, currently under development, the companies said.

Toyota already sells its gas-electric hybrid technology to Nissan Motor Co., Japan's No. 3 automaker, for vehicles Nissan sells in the U.S.

Toyota tests Prius plug-in hybrid in Canada

March 29th, 2010

BY SCOTT DEVEAU, FINANCIAL POST MARCH 25, 2010

Toyota Canada Inc. launched a cross-country test of its new Prius plug-in hybrid [PHV] vehicle Thursday.

Five of the vehicles will be distributed in Ontario, Quebec, British Columbia and Manitoba testing the cars in a variety of a climatic and driving conditions through next winter.

Toyota is partnering with academic institutions, hydro-electric producers, and governmental agencies in each province on the program.

The vehicles will also be fitted with a device to capture performance statistics that will then be shared on the Internet.

"We want to understand the adaptability and the acceptance of the vehicle in the marketplace," said Larry Hutchinson, Toyota Canada director. The test is part of a broader "demonstration program" of 600 Prius PHV worldwide.

The Prius PHV plugs into a regular electrical plug and is designed to travel 20 kilometres at a top speed of 100 km/h on a single charge with its lithium ion battery. It then switches to a gas-powered engine afterward, like a regular hybrid.

Toyota has yet to determine a price for the vehicle when it enters the market in two or three years, Mr. Hutchinson said.

Which Auto Brands are Most Dependable?

March 19th, 2010

AutoRemarking.com

WESTLAKE VILLAGE, Calif.- In the J.D. Power and Associates2010 U.S. Vehicle Dependability Study unveiled on Thursday, Porsche topped the list of all nameplates and Japanese automakers led the individual segment awards, but domestics made impressive showings, as well.

In fact, three of the top five spots in the nameplate rankings were held by Big 3 brands, including second-place Lincoln, which climbed from No. 6 in last year's study. Additionally, Buick was No. 3 and Mercury placed fifth.

Lexus, meanwhile, was fourth.

Basically, the VDS examines the dependability of three-year-old vehicles (2007 model-year) by measuring the amount of problems thatthe original owners of these models experience.

It is comprised of 198 different problem symptoms throughout all aspects of a vehicle. J.D. Power calculates the dependability by determining the number of problems per 100 vehicles.

The lower the score, the better.

In addition to recognizing nameplates, VDS honors individual models across 19 segments.

The rankings were led by Toyota, whichtook four segment awards andJapanese OEMs were honored in nine vehicle categories. Models from Big 3 brands were recognized in seven categories, while European automakers were represented in three segments.

Interestingly enough, domestics fared particularly well in the list of top 10 least problematic vehicles. Of all models in the study, the vehicle with the least issues was the Cadillac DTS (76 problems per 100 vehicles), which was the first time in more than 10 years this honor was bestowed upon a Big 3 vehicle.

"It's gratifying for DTS to excel in a study that is well respected by consumers," stated Don Butler, vice president of Cadillac marketing. "Luxury buyers value leadership in the products they select, from brands that they trust."

What's more, Ford and General Motors occupied seven of the top 10 spots of the models with fewest problems experienced. This includes the Buick Lacrosse, Buick Lucerne, Cadillac DTS, Ford Five Hundred, Lincoln MKZ, Mercury Milan and Mercury Montego.

Continuing on, J.D. Power emphasized the widespread improvements in dependability being made throughout the industry, noting that 25 of the 36 nameplates in the study gained some ground from a year ago.

That said, there exists an unfavorable gap between consumer perception and actual dependability performance for many brands.

Essentially, although these brands actually performed quite well in this year's study with regards to long-term dependability, many consumers have steered clear of these nameplates because of perceptions of the brand's dependability.

J.D. Power pointed out that how a new-vehicle shopper perceives the quality and dependability of a specific vehicle has the greatest impact on whether or not they decides to buy the vehicle.

The nameplates that have shown the greatest disparity between perception and performance when it comes to dependability are Cadillac, Ford, Hyundai, Lincoln and Mercury, officials noted.

"Producing vehicles with world-class quality is just part of the battle for automakers; convincing consumers to believe in their quality is equally as important," explained David Sargent, vice president of global vehicle research at J.D. Power and Associates.

"It takes considerable time to positively change consumer perceptions of quality and dependability - sometimes a decade or more - so it is vital for manufacturers to continually improve quality and also to convince consumers of these gains," he added.

Sargent suggested several strategies for automakers to help foster perception of high quality among consumers. These include the following:

-Offer extended warranties. This can help a brand show that the automaker stands behind its product.

-Include features, materials and finishes "that have a rich feel" in vehicles.

-Make sure that when new vehicles are introduced, they have stronger quality than the prior editions. Spread the word regarding high quality and dependability via social networking sites like Facebook and Twitter, and tap into "traditional" channels, as well.

Moving on, J.D. Power looked at overall dependability in the industry, which was 155 PP 100 in 2010. This marked a 7-percent improvement from the 167 PP 100 a year ago.

What's more, vehicle component replacement rates dipped, too, with the amount of owners saying they replaced a component this year standing at roughly 65 percent. A year ago, 68 percent of owners did the same.

"The improvements in long-term dependability and component replacement rates are good news for both consumers and manufacturers," Sargent noted. "Manufacturers benefit from lower warranty expenses, while consumers incur lower maintenance and repair costs, as well as less inconvenience."

Finally, J.D. Power pointed out that repurchase intent is uplifted substantially by long-term dependability. In fact, 43 percent of owners who did not report a problem with their vehicle said they "definitely will" buy from their current brand again.

Meanwhile, only 28 percent of owners who reported at least one problem said the same.

The data for this study was generated via responses from surveys conducted between October and December of 52,000 original owners of 2007 model-year units.

The following is the nameplate ranking of fewest problems per 100 vehicles:

-Porsche: 110

-Lincoln: 114

-Buick: 115

-Lexus: 115

-Mercury: 121

-Toyota: 128

-Honda: 132

-Ford: 141

-Mercedes-Benz: 142

-Acura: 143

-Hyundai: 148

-Cadillac: 150

-Infiniti: 150

-Subaru: 155

Industry Average: 155

-Saab: 158

-Saturn: 164

-BMW: 165

-GMC: 165

-Chrysler: 166

-Kia: 167

-Volvo: 167

-Hummer: 169

-Jaguar: 175

-Chevrolet: 176

-Nissan: 180

-Audi: 182

-Dodge: 190

-Pontiac: 192

-Mazda: 195

-Scion: 201

-Mitsubishi: 202

-Mini: 203

-Jeep: 222

-Volkswagen: 225

-Suzuki: 253

-Land Rover: 255

Broken down by segment, the top three in each car category are as follows:

Sub-Compact Car

-Highest Ranked: Honda Fit

-Toyota Yaris

Compact Car

-Highest Ranked: Toyota Prius

-Toyota Corolla

-Pontiac Vibe

Compact Sporty Car

-Highest Ranked: Mazda MX-5 Miata

-Saturn Sky

-Pontiac Solstice Convertible

Midsize Sporty Car

-Highest Ranked: Chevrolet Monte Carlo

-Toyota Solara

-Ford Mustang

Midsize Car

-Highest Ranked: Buick LaCrosse

-Mercury Milan

-Honda Accord

Large Car

-Highest Ranked: Mercury Montego

-(tie) Buick Lucerne, Ford Five Hundred

Compact Premium Sporty Car*

-Highest Ranked: BMW Z4

Entry Premium Vehicle

-Highest Ranked: Lincoln MKZ

-Acura TSX

-Cadillac CTS

Midsize Premium Car

-Highest Ranked: Audi A6

-Lexus ES 350

-(tie) Cadillac STS, Infiniti M-Series

Large Premium Car*

-Highest Ranked: Cadillac DTS

-Lexus LS 460

Premium Sporty Car*

-Highest Ranked: Mercedes-Benz SL-Class

-Porsche 911

*Note: No other vehicle in these categories rated above the segment average.

Meanwhile, the following are the top three vehicles in each truck/multi-activity vehicle categories:

Compact MAV

-Highest Ranked: Honda CR-V

-Subaru Forester

-Hyundai Tucson

Midsize MAV

-Highest Ranked: Toyota Highlander

-Toyota 4Runner

-Ford Freestyle

Large MAV

-Highest Ranked: Toyota Sequoia

-GMC Yukon

-Ford Expedition

Large Pickup

-Highest Ranked: Toyota Tundra

-Ford F-150 LD

-Chevrolet Silverado Classic HD

Midsize Pickup

-Highest Ranked: Honda Ridgeline

-Dodge Dakota

-Ford Ranger

Midsize Van

-Highest Ranked: Ford Freestar

-Toyota Sienna

-(tie) Buick Terraza, Chrysler Town & Country

Midsize Premium MAV

-Highest Ranked: Lexus GX 470

-Lexus RX

-Infiniti FX-Series

Large Premium MAV

-Highest Ranked: Lincoln Mark LT

-Lincoln Navigator

-Cadillac Escalade EXT

This is what a minivan is all about - 2011 Sienna Preview

March 19th, 2010

Howard J. Elmer, National Post. Published: Friday, March 19, 2010

Toyota may have troubles with its public image these days, but that does not slow the production timetable for new model releases -- timetables that have been ticking down to launch dates this year (nine, in fact) and are moving ahead as planned. The lucky news is that the 2011 Toyota Sienna is the third generation of the minivan that has been a workhorse in Toyota's stable and is not one of the models currently under scrutiny.

I got to drive the new Sienna on the roads of Vancouver Island, in a province still basking in the warmth of the world's adulation and the unusually early spring.

Toyota is good at listening to its customers. For 2011, it has brought the four-cylinder engine back to the Sienna. The 2.7-litre motor puts out 187 horsepower and 186 pound-feet of torque, enough for this vehicle, even on the twisting mountain highways north of Victoria. Coupled to a six-speed automatic transmission, it can spread its torque curve efficiently. The payoff is fuel consumption figures of 10.4 litres per 100 kilometres in the city and 7.5 L/100 km on the highway.

There is also an optional 3.5L V6 engine, which makes 266 hp and 245 lb-ft of torque. It uses the same six-speed automatic, which can also be shifted manually on the well-placed dashboard shifter. For that extra grunt, the fuel numbers are still a very reasonable 11.5 L/100 km in the city and 8.1 L/100 km on the highway. Most versions come with the V6.

To complement this power, the new sheet metal is bolted to a lowered ride with a revised stiffer suspension and tuned electric power steering. Overall, with the long wheelbase, the ride is smooth and comfortable with flat cornering and a confident steering feel.

Designed in California and Michigan, the Sienna is built in Indiana -- a very North American purpose-built minivan. That means it has a ton of cup holders, excellent storage (including two gloveboxes), a lot of individual HVAC controls, automatic doors and locks and an emphasis on comfort.

In the area of comfort and utility, Toyota uses large power front seats with good bolsters and an easy-clean fabric. In a nod to a good idea, Toyota has borrowed the in-floor storage of seats from Dodge, but for the third-row seat only. Its second-row seats are too large to go into the floor. Instead, Toyota went with large, tip-up reclining captain's chairs that slide further back. On upscale packages, they even come with an integrated footrest or ottoman.

From a safety perspective, the Sienna addresses family concerns with its class-leading seven air bags, as well as Active Front Headrests (for whiplash prevention), ABS, traction control, Stability Control, Brake Assist and electronic brake-force distribution.

Toyota has created seven incremental trim levels with plenty of features -- one of which the company says is an all-new cool factor. Toyota spent considerable time putting forward the idea that the Sienna could be "cool." I'm not convinced. Loved, perhaps, appreciated for its utility and attention to a family's needs, yes; but cool? That's a stretch. However, this latest van has an entertainment system that will certainly evoke a "that's cool!" exclamation from the kids (me included). The rear-seat video screen is 16.4 inches wide and has a split-screen capability. Watch a show in widescreen or each kid gets to watch his or her own. The wireless headphones pick up the separate soundtracks, of course. It also features a 110-volt outlet and game console plug-in ports. Add to that a 600-watt multi-speaker sound system and you'll probably never pry the young ones from the reclining lounge seats.

This is what a minivan is all about -- a spacious, comfortable space for the whole family during those years when you're always travelling together, whether it's across the country, to the cottage or just to Saturday morning hockey practice. I don't think it will ever be cool; but, useful? Absolutely.

The new Sienna will be on dealer lots by the end of March and will start at $27,900 for the base 2.7L model. The V6 will add $1,000 to the price tag. From there, it can be equipped to top out at $49,100 for the Limited V6 AWD model. At the low end, this is cheaper than last year's out-going model and is meant to offer a decent value while still being competitive with the segment leader.

Toyota Canada and Bass Pro Shops Celebrate Five Year Partnership with More Prizes Including New 2010 Toyota 4Runner Trail Edition

March 19th, 2010

(TORONTO, ON), March 19, 2010 - Bass Pro Shops, the ultimate purveyor of outdoor adventure gear is partnering with Toyota Canada, to once again give away the ultimate outdoor adventure package including - a 2010 Toyota 4Runner Trail Edition, a $1,000 Bass Pro Shopping Spree and a Day of Fishing with Professional Angler, host of TV's Facts of Fishing and Toyota Partner Dave Mercer.

Beginning in March through to December 31, 2010 any visitor to the Rocky View Alberta or Vaughan Mills Ontario Bass Pro Shops locations can enter for a chance to win.

"We're pleased to be joining Bass Pro Shops, for the fifth year running, this time to give away a Toyota 4Runner Trail Edition - one of the toughest off-road performance vehicles around," said Stephen Beatty, Managing Director of Toyota Canada Inc.

Mr. Beatty added, "We're also very excited to be delivering a new 2010 Toyota Tacoma along with a $1000 gift card from Bass Pro Shops to Mr. Switzer, the 2009 contest winner, who entered last year's draw at the Vaughan Mills Bass Pro Shops location"

Visitors to Bass Pro Shops can get the full off-roading experience behind the wheel of Toyota's current line-up of trucks, including the 2010 4Runner, at the Spring Fishing Classic Ride & Drive Event running in the parking lot adjacent to the Bass Pro Shops on the following dates:

-        March 18-21, 2010
o        Bass Pro Shops Vaughan Mills, Vaughan, Ontario
-        March 25-28, 2010
o        Bass Pro Shops, Rocky View, Alberta

Toyota Canada outlines recall process and confirms no evidence of unintended acceleration caused by vehicle electronics

March 16th, 2010

New 2010 Toyota 4Runner Earns Highest Frontal Crash Test Rating from IIHS

March 12th, 2010

Canadian Black Book Announces Fifth Annual Best Retained Value Awards

March 8th, 2010

Toyota Canada Inc. reports February sales

March 1st, 2010

A number of models recorded best-ever February sales, as follows:

• Toyota Prius: 258 (up 55.4% from February 2009)
• Toyota Corolla: 2,906 (up 9.0%)
• Toyota Matrix: 1,602 (up 38.6%)
• Toyota Tacoma 4x4: 635 (up 75.9%)
• Toyota RAV4: 1,398 (up 11.7%)
• Toyota Venza: 1,048 (up 112.6%)
• Lexus RX 350: 412 (up 49.3%)

"We thank our customers for continued confidence in Toyota vehicles - vehicles that are reliable, safe and fuel-efficient," said Yoichi Tomihara, President of Toyota Canada Inc. "We also thank our team members at our coast to coast dealerships for their quick and reliable work in servicing recall repairs and bringing peace of mind to our family of Toyota and Lexus customers."

Dealership teams have moved quickly to meet the needs of customers providing them with a range of options to ensure they continue to enjoy seamless transportation while their vehicles are in for service including rentals, pick-up and drop-off service.

In co-operation with Toyota Financial Services, Toyota Canada also announced that the Toyota "Best Ever Red Tag Days" program launched today. From March 2-31, customers can take advantage of a 0% finance option on select terms for the 2010 Yaris Sedan and Hatchback, 2010 Corolla and Matrix, and the 2010 RAV4. The 2010 Camry and Camry Hybrid now also offer 0% financing options up to 60 months. With this incentive program, customers looking for a Toyota Certified Used Vehicle can also enjoy finance rates as low as 3.9%. The popular "Toyota Loyalty Program" also continues until March 31, and now offers eligible customers up to a $1,000 incentive toward the purchase or lease of a selected new Toyota vehicle.

2010 Scion xB and 2010 Toyota Corolla earn TOP SAFETY PICK award from Insurance Institute for Highway Safety

March 1st, 2010

Insurance Institute for Highway Safety & Highway Loss Data Institute - The Scion xB and Toyota Corolla bring to seven the number of small cars consumers have to choose from that earn the Institute's highest safety designation. To qualify for TOP SAFETY PICK, a vehicle must earn the highest rating of good in the Institute's front, side, rollover, and rear impact tests and be equipped with electronic stability control.

The xB and Corolla are the first Toyota models to earn TOP SAFETY PICK since the Institute tightened the criteria to win by adding the new rollover test for 2010.

To earn a good rollover rating, a roof has to support the equivalent of 4 times the vehicle's weight compared with the current federal standard of 1.5. In the Institute's test, the xB's roof withstood a force equal to 6.8 times the car's weight. The Corolla's roof supported 5.1 times the car's weight.

Read more about the Institute's rollover test here:http://www.iihs.org/ratings/roof/information.html

The xB and Corolla also earned the 2009 TOP SAFETY PICK award.

"TOP SAFETY PICK recognizes the vehicles that afford buyers the best overall protection in common crashes," says Institute president Adrian Lund. "With more top performers, there's no reason to buy a small car with less than stellar crash test ratings."

Toyota Extends Brake Override Feature to Provide an Additional Measure of Customer Confidence

February 23rd, 2010

The following models have been added to the list of vehicles that will receive the brake override upgrade: 2005-2010 Tacoma and 2009-2010 Venza. In addition, Toyota Canada will provide the brake override system for owners of 2008-2010 Sequoia vehicles. Toyota previously announced that the system would be installed onto the 2007-2010 Camry, 2005-2010 Avalon, and the 2007-2010 Lexus ES 350, 2006-2010 IS 350 and 2006-2010 IS 250 models.

The brake override feature is not an integral part of the campaigns currently being undertaken by Toyota Canada which include Tacoma and Venza models but is being added as an extra measure of confidence for Toyota owners. It will be installed on Tacoma and Venza at the same time as the improvements previously announced for those models are performed. Notification to customers regarding brake override installation for Sequoia will be sent separately.

In addition to upgrades on existing vehicles, this feature is scheduled to be incorporated into future new production of most Toyota and Lexus models sold in Canada by the end of 2010.

Extension of the brake override system to the expanded range of models is the latest step in Toyota's commitment to building the safest and most reliable vehicles on the road and to ensuring our customers are confident in the cars and trucks they drive.

Detailed information and answers to questions about issues related to these recalls are available to customers at www.toyota.ca and at the Toyota Customer Interaction Center at 1-888-TOYOTA-8.

Don Valley North Automotive Collision Centre Featured in Collision Repair Magazine

February 16th, 2010

See the article here.

Commitment, innovation, efficiency, excellence: Toyota, Lexus and SCION unveil the future of transportation at the Canadian International Auto Show

February 11th, 2010

Toyota Canada Inc. reports January sales

February 3rd, 2010

(TORONTO) Toyota Canada's (TCI) January 26 decision to delay deliveries of 8 select Toyota division models while it addressed the sticking accelerator pedal issue that may, in rare circumstances, occur in those models, resulted in softer sales in January with 8,246 Toyota models sold (down 14.8% from January 2009). Overall, TCI's January sales were down 10.4% from January 2009. Lexus division reported a best-ever January with sales up 62.1% with 953 models sold.

Despite the Toyota division recall, a number of models and categories recorded best-ever January sales, as follows:

• Toyota Trucks: 3,946 (up 3.7%)

• Lexus luxury SUVs: 584 (up 122.1%)

• Toyota Venza: 968 (up 114.6%)

• Toyota Tacoma 4x4: 494 (up 12.3%)

• Lexus RX 350: 480 (up 231.0%)

"We would like to thank all of our customers for their continued confidence at this time," said Stephen Beatty, Managing Director at TCI. "We are currently shipping pedal components to our Toyota Dealers and we anticipate modifications to customer vehicles to begin later this week. We also anticipate that new vehicle sales suspended as part of our recall action will resume this weekend."

Don Valley North Toyota's New Commercial - Used Vehicle Department

February 3rd, 2010

Don Valley North Toyota's New Commercial - Service Department

February 3rd, 2010

Don Valley North Toyota's New Commericial - New Vehicle Department

February 3rd, 2010

Congratulations!

December 22nd, 2009

Every year Don Valley North Toyota gives away a trip for two to the Bahamas to one of the lucky people who visit our Sales Department. On behalf of the entire Don Valley North Toyota team, we want to congratulate Alice Cheng for being our winner.

Don't worry, we will give away another trip in 2010!

THE ALL-NEW 2010 TOYOTA 4RUNNER BUILDS UPON ITS RUGGED HERITAGE DELIVERING GO-ANYWHERE PERFORMANCE WITH MORE POWER, AND USING LESS FUEL

December 11th, 2009

Toyota's Ontario Operation to Boost RAV4 Production in Spring 2010

December 10th, 2009

CAMBRIDGE, Ontario (December 10, 2009) - Toyota Motor Manufacturing Canada Inc. (TMMC) will add a second shift to build more RAV4s at its Woodstock, Ontario facility in March 2010. TMMC, which also builds the Corolla, Matrix, and the Lexus RX350, will add more than 800 jobs and increase RAV4 production to 150,000 vehicles. Hiring begins this month.

Production of the RAV4 SUV began in November 2008 with one-shift and 1,200 Team Members. Toyota will now build the majority of RAV4s for the North American market in Ontario.

"Thanks to the high demand for this popular vehicle, we are able to increase production in Woodstock," said Ray Tanguay, president of TMMC. "We are very pleased to be able to continue our growth and provide jobs in the local community. This is a vote of confidence in the RAV4 product, the quality of our suppliers and the capability of our Canadian Team Members. In addition, this move demonstrates Toyota's continued commitment to North American production and to building where we sell."

The additional 800 jobs will boost the total TMMC employment to approximately 6,500. TMMC has manufactured vehicles since November 1988 and has the capacity to build 420,000 units annually.

"I would like to congratulate Toyota Motor Manufacturing Canada for this latest investment in the Woodstock, Ontario plant," said the Honourable Tony Clement, Federal Minister of Industry. "This is a strong and tangible recognition of our highly skilled workforce, our competitive business environment and that Ontario is the best place in the world to build cars."

Sandra Pupatello, Minister of Economic Development and Trade for Ontario added, "The increase in RAV4 production means the addition of a second shift in Woodstock, the creation of 800 new jobs, more work for the entire supply chain - and most importantly it means that Toyota has confidence in Ontario's workforce and business climate. We applaud the announcement made today by Toyota, and we congratulate the entire team as they continue to contribute to our province's success."

The segment-busting 2010 Toyota Venza adds new standard convenience features to the vehicle designed for Canadian drivers

December 7th, 2009

Canadians can look to Toyota for best-in-class fuel-efficiency: Yaris and Prius named 2010 ecoENERGY award winners

December 4th, 2009

Powerful, versatile, and ready for anything: It's good to be in a 2010 Toyota Highlander with 4-cyl and 6-cyl models

December 4th, 2009

Cleaner, efficient, powerful: The performance oriented 2010 Toyota Highlander Hybrid is as versatile as it is environmentally advanced

December 4th, 2009

Comfort and Cool meet Convenience in the third generation, 2011 Toyota Sienna: the stylish, versatile minivan built for people with places to go

December 3rd, 2009

Toyota and Lexus enjoy best-ever November, including new records for all four Canadian-built models

December 1st, 2009

Toyota Canada's Matrix Potentialmatic campaign takes Best in Promotion and Best in Automotive Promotion honours at 2009 Canadian Marketing Awards

December 1st, 2009

Transport Canada applauds Toyota's action to protect consumers

November 26th, 2009

**November 26, 2009 - Press release issued by Transport Canada**
http://www.tc.gc.ca/mediaroom/releases/nat/2009/09-h160e.htm

OTTAWA Transport Canada today announced that Toyota Canada has identified a set of corrective measures to assist its Canadian customers who are affected by a safety issue involving the accelerator pedal on certain Toyota and Lexus models.

Transport Canada has worked with Toyota Canada on this issue to ensure corrective actions were taken and that the safety of consumers is protected. Canadian owners of affected Toyota and Lexus vehicle models will be notified directly by Toyota about these measures. Transport Canada will require Toyota Canada to report back to the department on its progress, as per the terms of the Motor Vehicle Safety Act.

Toyota Canada announced today that there is no risk of accelerator pedal entrapment when compatible Toyota and Lexus Canadian-designed all-weather floor mats are properly used in the affected models, as they are different in design and material composition than the Toyota-supplied mats in the United States.

Toyota Canada also said that properly installed and secured compatible carpet floor mats do not give rise to pedal entrapment. Today's notice follows an advisory in late September that driver's side floor mats be removed from certain Toyota and Lexus vehicles.

Transport Canada is pleased that Toyota Canada is undertaking a safety improvement campaign for Canadian customers to provide information about:

1. reconfiguration of the accelerator pedal for the seven affected models;
2. reconfiguration of the shape of the floor surface to increase the space between the accelerator pedal and the floor for the Lexus ES350, Camry and Avalon models; and
3. installation of a brake override system for the Camry, Avalon and Lexus ES350, IS350 and IS250 models.

A safety campaign will also be initiated for Toyota Venza vehicles equipped with a genuine Toyota Canada driver's side all-weather floor mat. Until owners of Venza vehicles receive their notice of the campaign, Toyota recommends that they remove any genuine Toyota driver's side all-weather floor mat from their vehicle. Toyota has determined that the genuine Toyota carpeted floor mat is compatible with the vehicle and recommends at this time that only the original equipment carpet floor mat be installed, using the retaining clips provided. Customers should also ensure it is properly installed and secured, that it is not flipped over with the bottom-side up and that one floor mat is not stacked over another. If a customer does not know or is not sure whether the driver's side mat in the vehicle is correct for or compatible with his or her vehicle, Transport Canada advises the customer to remove it. For additional information about floor mats, customers can visit their Toyota dealership, toyota.ca or the Transport Canada website at www.tc.gc.ca/eng/roadsafety/tp-tp14665-v200701-menu-241.htm.

Toyota Canada will be providing an educational advisory to other Toyota and Lexus customers with information on proper mat installation procedures. Toyota Canada reminds all its customers to register any address or ownership changes to allow for prompt notification.

Canadians can get even more power with less fuel by doubling the value of their RBC Rewards toward a new Toyota vehicle

November 11th, 2009

Best-ever October for Toyota and Lexus sales

November 2nd, 2009

(TORONTO) - Toyota Canada Inc. (TCI) sold 18,813 Toyota and Lexus cars, SUVs and trucks in October up 18.7% from October 2008 to set a best ever October record.

• Toyota sales of 17,354 (up 19.4%) included 11,480 cars (up 15.1%) and 5,874 trucks (up 28.6%). All three figures establish new best ever October records
• Lexus sold 1,459 luxury vehicles (up 11.9%), including 885 luxury SUVs (up 40.5%). Both figures establish new best ever October records.
• TCI sold 886 Lexus and Toyota hybrid vehicles (up 5.9%) to set a new best ever October record.

Highlights for Toyota in October 2009 (versus October 2008):

• The all-new, third-generation 2010 Toyota Prius enjoyed a fourth-straight month of record sales, with a best ever October at 499 models sold (up 53.1%).
• One of Canada's most popular cars, the built-in-Canada Toyota Corolla, set a new October record with 5,192 models sold (up 29.8%).
• Another made-in-Canada success, the Toyota Matrix, established a new October record with 2,584 models sold (up 28.2%).
• Fun, functional, and built in Canada, the Toyota RAV4 continues its record-breaking sales streak, with best ever October sales of 2,066 models (up 3.4%). The RAV4 has set new monthly records each month since January 2009.
• Sales of 1,445 Toyota Venza's set a new, best-month-ever record for the unique and versatile vehicle. The new record is the third in the last three months, and means the Venza has broken the 1,000 monthly sales record four times since its introduction in January.

"Quality, fuel efficiency, and versatility are at the top of the list when Canadian drivers shop for a new vehicle and they're hallmarks of the Toyota brand," said Warren Orton, Director at TCI. "Canadians are finding that Toyota has the perfect line up of vehicles to deliver our more power, less fuel promise, from the efficient Corolla, to the versatile Matrix, RAV4 or Venza, or the future-now' innovation of the Prius."

Highlights for Lexus in October 2009 (versus October 2008):

• Following a best ever September, the Canadian-built Lexus RX350 sold 771 models (up 76.0%) to set a new best-ever October record. The RX series has set new monthly records each month since February 2009.
• In its first month of sales, the all-new Lexus HS 250h enjoyed sales of 95 units, showing strong demand from Canadian drivers for the world's first entry luxury hybrid vehicle.

"Advanced performance, intuitive design and the attention to quality and detail that is synonymous with Lexus never go out of style with Canadian luxury drivers," said Larry Hutchinson, Director of Lexus in Canada. "That's why Canadians looking for a luxury vehicle continue to turn to Lexus for the world's only full line up of luxury hybrid vehicles, now including the all-new HS 250h, and for the only Lexus manufactured outside of Japan, the Canadian-built Lexus RX 350."

CAA Autogreen Challenge winner takes home new Toyota Hybrid

October 28th, 2009

"Congratulations to Ms.Ross and the over 6,000 drivers who took part in our Autogreen Challenge," said Nick Park, President and CEO of CAA South Central Ontario. "It's important that each of us take steps to minimize our environmental footprint. And to thank those who took part we will be planting over 6,000 carbon-capturing and oxygen producing trees through our partnership with Trees Ontario."

"Greener driving starts with designing vehicles to make them more fuel efficient and emit lower emissions.At Toyota, we are proud to have the most fuel efficient passenger car fleet on the road in Canada*, and we're dedicated to continuously raising the bar with technologies like Hybrid Synergy Drive," noted Stephen Beatty, Managing Director of Toyota Canada Inc. "The CAA has done a great job in raising awareness for responsible driving.Congratulations to Ms. Ross who in driving a new Toyota Highlander Hybrid will join over 40,000 Canadians who are leading the way toward more environmentally responsible transportation by driving a Toyota hybrid."

The Toyota Highlander Hybrid is just one example of Toyota's industry-leading fleet of hybrid-powered cars and SUVs. Others include: The Toyota Prius synonymous with environmentally responsible motoring worldwide. The Toyota Camry Hybrid a technologically advanced version of Toyota's best-selling mid-size sedan.

Scion announces September 2010 arrival in Canada for the youth trend-setting brand

October 29th, 2009

(TORONTO) Announced at a luncheon in St. Catharine's today, SCION the automotive brand that maximizes personal expression will bust the performance and style conventions when it arrives at 45 SCION Dealers in Montreal, Toronto and Vancouver in September, 2010.

At a Toyota dealer meeting in 2008, it was announced that SCION would be coming to Canada. Dealers were very excited about the possibility of adding SCION to their showrooms. All the while, Canadian enthusiasts were able to get a taste of the new brand with interactive concept vehicle displays and give-aways at auto shows in Montreal, Toronto and Vancouver.

"This is a great time to launch SCION in Canada," said Larry Hutchinson, Director of SCION in Canada. "As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy SCION brand will be there to fulfill that need."

Built upon a "store within a store" format the initial 45 dealers for Canada include 18 in Montreal, 20 in Toronto and 7 in Vancouver. These dealers were chosen for both their location and the ability to address and anticipate the needs of the growing youth market. Dealer locations are centred in and around urban areas with above average youth populations. Each dealer is already redefining their style to prepare for SCION entering their showrooms.

"The next generation of young car buyers is carving its own unique social and cultural experiences, and SCION dealers will be part of their lifestyle," Hutchinson continued. "We are very excited to announce the 45 SCION dealers for Canada are already preparing for an edgy new car lineup and a whole new demographic of drivers."

SCION will come to Canada with three vehicles:

• The SCION tC compact sport coupe combines style and fun topped with a remarkable panorama moon roof;
• The SCION xD blends personality in a subcompact five-door hatchback;
• The SCION xB compact five-door hatchback delivers astounding spaciousness wrapped in a cubic cladding that's game for urban adventure.
  

SCION is not only fuel efficient and stylish, it is all about personalization. Upgrades and accessories can be added to any SCION, from unique wheels, to shift knobs and sport pedals to satellite radio systems and a broad selection of TRD (Toyota Racing Development) performance enhancements. Every SCION's safety system currently includes front dual-stage airbags, front seat mounted side airbags, front and rear side curtain airbags, three-point lap and shoulder belts for all occupants.

There will be more to see and hear from SCION throughout 2010, including the introduction of the lineup throughout the 2010 auto show season and sneak peek events that target the youth demographic and trend-setters. To keep on top of what is to come on SCION, Canadians can visitwww.scionnation.ca.

Scion Dealer List October 29, 2009

Montreal

Houle Toyota
Chambly Toyota
Chomedey Toyota
Spinelli Point Claire Toyota
Brossard Toyota
Duval Toyota
Gabriel Toyota
Chateauguay Toyota
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New $375,000 Lexus likely to become instant classic

October 30th, 2009

wheels.ca

Only 500 of Toyota's new supercar, the Lexus LFA, will be produced. Only 10 will be available in Canada. And exactly none of them are for sale.

For the first time in mainstream automotive memory, a car is being brought to market that drivers cannot buy outright. Initially, the LFA will only be available on a two-year lease.

"What happens with hot new supercars like the LFA is that brokers will purchase them and flip them on websites like eBay," said Sandy Di Felice, director of external affairs for Toyota Canada. "You don't want the brand devalued because people are playing silly buggers."

Once the lease is up, LFA drivers can become owners. There is no returning the car after a couple of years of fun. There is no trading leases. The buyout will be automatically built in to the initial purchase contract.

The announced price tag of the LFA is US$375,000. Prospective leasers will have to go through a "series" of vetting processes, said Di Felice.

Calls of interest are already pouring in, though Toyota has yet to begin sorting them.

"There are the curious, there are the enthusiasts and then there are the people who are going to buy your car," said Di Felice.

Toyota, which is the parent company of Lexus, will begin taking orders for the LFA next June. The automobile will be produced in Japan at the rate of one per day until the 500th rolls out the door. And then that's it. Production will stop forever.

The LFA has a 552 horsepower engine, will top 320 km/h and is an objectively gorgeous piece of engineering. Early reviews paint the car as an instant classic.

But it's looming rarity that makes the LFA such a hot commodity.

Certain unusual cars say, the Bugatti Veyron or the Pagani Zonda appreciate like art. Seldom driven, they are housed as investment pieces and flipped by elite collectors. Over the years, their value can skyrocket. A McLaren F1 road car was sold at auction in 2007 for 2.5 million pounds, more than five times its original list price.

Often, the boutique manufacturers of these million-dollar objets d'art use the same sort of lease-up-front, purchase-later deal. But as far as Di Felice was aware, Toyota is the first of the mass-market auto manufacturers to implement this system.

If you want to line up for an LFA, be prepared to do some social jousting. First off, Toyota will require a refundable down payment to prove your interest. That amount has yet to be determined.

There will be no lottery to select who gets the LFA. Toyota Canada will handpick the winners. It was suggested to Di Felice that that sounded a lot like a popularity contest likely to be won by rock stars and boldface names.

"No, I don't see why if you're, say, a dentist and you can afford a $375,000 car and you really have a passion for Lexus technology and Lexus engineering, you can't end up in one of these cars," Di Felice said. "I think what you're asking me is are we going to bump people for somebody better, and the answer is 'No'."

Toyota Motor Corporation to Display 3 Concepts, F1 Car at Tokyo Motor Show

October 7th, 2009

• Compact design gives driver greater control, while body's lightness and low center of gravity allow racecar-like handling
• Both power and environmental performance provided by 2-liter boxer engine and light body
• Flash Red body color contains hint of blue; interior expresses modern feel with minimal coverage of the highly refined structural components evoking enthusiasm for cruising

• Vehicle can operate with battery charged or not, thus it is not completely dependent on battery-charging infrastructure
• Through greater use of electricity, vehicle has better overall fuel efficiency than conventional gasoline-electric hybrid, thereby lowering consumption of fossil fuels, reducing CO2 emissions and lowering atmospheric pollution
• Aimed to have a fuel efficiency of 55km/l or more1, CO2 emissions of 42g/km or less and an EV cruising range of 20km or more on a fully charged battery
• Approximate battery-charging times are 180 minutes at 100V and 100 minutes at 200V

• Ultra-efficient package with body more compact than ultra-compact "iQ", but still with seating for four
• Drive-by-wire technology enables joystick operation of all functions including accelerator, brakes and steering wheel; ample legroom provided by elimination of accelerator and brake pedals
• Vehicle designed with low front cowl and auxiliary window below windshield for outstanding forward visibility; further consideration paid to safety around vehicle led to see-through LED rear combination taillights
• Electric sliding doors on both sides facilitate ingress and egress, particularly in narrow spaces
• Top-speed of over 100km/h
• Easy coverage of over 90km on fully charged battery ample for everyday use
• Extremely quiet and comfortable ride with smooth acceleration, thanks to TMC-cultivated motor-control technology, which is part of the hybrid system at core of TMC's environmental technologies

Lexus to Display Two-Seat Supercar and LF-CH at Tokyo Show

October 7th, 2009

• Compact, 5-door package
• Equipped with Lexus Hybrid Drive for superior environmental and driving performance
• Dimensions: Length: 4,300 mm, Width: 1,790 mm, Height: 1,400 mm
• Wheelbase: 2,600 mm
• Tire size: Front: 225/35R20, Rear: 225/35R20

THE ALL-NEW 2010 TOYOTA 4RUNNER BUILDS UPON ITS RUGGED HERITAGE

September 24th, 2009

The design strategy builds upon the 4Runner's heritage, emphasizing a more rugged, powerful stance. Large diameter wheels and tires were added to not only improve off-road performance, but also enhance the 4Runner's truck-based characteristics. In addition to its styling emphasis on ruggedness and outdoor adventure, the new design utilizes a combination of Toyota's classic boxy form and progressive styling.

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

September 15th, 2009

(Toronto) The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle makes its world debut today at the 2009 Frankfurt Motor Show.

Based on the third-generation Prius, the PHV Concept expands Toyota's Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids. When fully charged, the vehicle is targeted to achieve an electric-only range of approximately 20 km and will be capable of achieving highway speeds in electric-only mode. For longer distances, the PHV concept reverts to "hybrid mode" and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure electric vehicles.

Beginning in late 2009, Toyota will begin global delivery of 500 Prius PHV vehicles. This program will allow Toyota to gather real world driving feedback and understand customer expectations for plug-in technology. In addition, the program will allow evaluation of the first generation lithium-ion battery's durability, reliability and performance.

"This is an important next step in the world's evolution of hybrid technology, said Stephen Beatty, Managing Director, Toyota Canada Inc.

The vehicle's first-generation lithium-ion battery will be built on a dedicated PEVE (Panasonic EV Energy Company, LTD) assembly line. PEVE is a joint-venture in which Toyota owns 60 percent equity. The first generation lithium-ion batteries were developed in-house by Toyota Research and Development, and a dedicated battery development team is already working on the next battery "beyond lithium.

The demonstration vehicles will be placed in strategic clusters allowing development of charging infrastructure and communications support for program participants. Each placement scenario will have a variety of 'use cases' or driving conditions (ie: commute length, usage type, access to charging) to gain maximum input to vehicle performance and customer needs.

"Our goal is not to be first in the market with this technology; it is to ensure that it is the best technology for our customers, said Beatty. "This demonstration program will allow real world experience to create a vehicle that will be accepted and embraced by real drivers.

Congratulations! Our 2009 Venza winner from the 103 Days of Summer

September 14th, 2009

Don Valley North Toyota and Z103.5 would like to congratulate Kelly LaRizza for winning the 2009 Toyota Venza from the z103.5 103 Days of Summer.

What vehicle will be a part of 2010's 103 Days of Summer You will just have to wait and see to find out.

There's never been a better time for Canadians to get behind the wheel of a Toyota RAV4

September 9th, 2009

Powerful, fuel-efficient and stylish: The Fun and Flexible 2010 Toyota RAV4 Sport Appearance Package is now available with a redesigned rear door featuring chrome accents and no spare tire

(TORONTO) There's never been a better time for Canadians to get behind the wheel of a Toyota RAV4. With significant upgrades made earlier this year that added five new two-wheel-drive models, plus a new, more powerful yet more efficient 2.5-litre 4-cylinder engine, there's a 2010 Toyota RAV4 for everyone. Now, in response to consumer feedback and for the first time on a Canadian RAV4, the 2010 model offers a stylish Sport Appearance Package that removes the spare wheel from the rear door.

The past 12 months has witnessed the development of eleven models in 2WD and 4WD configurations, with 4-cylinder or V6 engine sizes, excellent safety systems and generous helpings of standard features on all RAV4 models. Add to that the start of Canadian production in Woodstock, Ontario and the RAV4 is better positioned to meet the needs and wants of customers in the hottest segment in the Canadian automotive industry.

With a year and a half of record-breaking sales, the fun and flexible Toyota RAV4 is a clear hit with Canadian drivers, said Warren Orton, Director at Toyota Canada Inc. With the 2010 models and a visually striking new Sport Appearance Package, we,re ready to welcome even more drivers to the Toyota family.

The Sport Appearance Package, available on the 4WD V6 Sport RAV4 model, includes an exclusive look with a redesigned rear door featuring chrome accents and no spare tire. The package equips the RAV4 with run-flat tires. Other external cues include a chrome exhaust tip, rear trunk chrome trim and unique badging. With a starting manufacturer,s suggested retail price of $34,635, the all-new Sport Appearance Package also includes:

• Unique red badges;
• Eight-way power adjustable driver's seat;
• Leather seat surfaces;
• Heated front seats;
• Simulated leather door trim;
• Chrome exhaust tip and rear trunk chrome trim;
• Chrome inner door handles and interior trim;
• Cargo mat;
• Tire pressure monitoring system.

The 2010 Toyota RAV4 is on sale at Toyota dealers across Canada today. Manufacturer's suggested retail prices are as follows:

• 2010 Toyota RAV4 2WD starting at $24,345.
• 2010 Toyota RAV4 2WD Sport starting at $28,095.
• 2010 Toyota RAV4 2WD Limited starting at $29,935.
• 2010 Toyota RAV4 2WD V6 Sport starting at $29,850.
• 2010 Toyota RAV4 2WD V6 Limited starting at $32,190.
• 2010 Toyota RAV4 4WD starting at $26,980.
• 2010 Toyota RAV4 4WD Sport starting at $30,290.
• 2010 Toyota RAV4 4WD Limited starting at $32,135.
• 2010 Toyota RAV4 4WD V6 starting at $29,595.
• 2010 Toyota RAV4 4WD V6 Sport starting at $32,045.
• 2010 Toyota RAV4 4WD V6 Limited starting at $34,390.

PRODUCT DETAILS

The 2010 Toyota RAV4 is available in five two-wheel-drive and six four-wheel-drive editions, as follows:

• Toyota RAV4 2WD in standard, Sport and Limited editions
• Toyota RAV4 2WD V6 in Sport and Limited editions
• Toyota RAV4 4WD in standard, Sport and Limited editions
• Toyota RAV4 4WD V6 in standard, Sport and Limited editions

All are five-passenger models, but the Toyota RAV4 4WD V6 may be ordered with a 7-Passenger Package that adds third-row seating (details below).

A choice of power

Looking for powerful yet efficient fun The four-cylinder RAV4 has you covered. Need even more performance and additional towing capability You'll find the V6-equipped RAV4 is surprisingly fuel-friendly. The 2010 Toyota RAV4 comes in two engine sizes:

• Toyota's new four-cylinder powerhouse, the 2.5 L engine introduced on the 2009 models, returns for 2010, delivering additional horsepower and improved fuel efficiency over the 2.4 L four-cylinder it replaced. This engine delivers 179 peak horsepower and up to 172 lb-ft of torque. Coupled to a four-speed automatic Super Electronically Controlled transmission, four-cylinder RAV4 models enjoy a combined city/highway fuel efficiency of 8.3 L/100KM in 2WD editions and 8.6L/100KM in 4WD models.

• V6 models feature Toyota's proven 3.5 L six-cylinder, which generates 269 peak horsepower and up to 246 lb-ft of torque. Coupled to a five-speed automatic Super Electronically Controlled transmissions, 2WD V6 models enjoy a combined city/highway fuel efficiency of 9.2L/100KM, while 4WD V6 models rate 9.6L/100KM.

Both engines feature lightweight aluminum alloy blocks, sequential multiport electronic fuel injection and a Tier 2 Bin 5 emissions rating, and are equipped with heavy duty battery, starter, alternator and heater and a stainless steel exhaust system for improved performance and durability in Canadian winters. Transmissions on all models are equipped with Overdrive, a Gate Type Shifter, and Transmission Cooler.

Handling, Control and Braking

Confident driving is a hallmark of the Toyota RAV4. That's why all 2010 Toyota RAV4 editions are equipped with highly responsive electric power steering, plus Toyota's Vehicle Stability Control and Traction Control.

Hill Start Assist Control and Downhill Assist Control help harness the additional power available on V6-equipped models.

Two-wheel-drive models feature an Automatic Limited Slip Differential to deliver power to the front wheels, while 4WD models feature drivetrains enhanced with Toyota's Active Torque Control System to delegate available power to the front and rear wheels as needed.

All models feature responsive braking thanks to power assisted disc brakes ventilated on the front and solid on the rear enhanced by Toyota's Antilock Braking System with Brake Assist and Electronic Brake Force Distribution.

The Safety Net

The Toyota RAV4 is known for being fun and flexible but also safe, with many in-cabin systems designed to protect occupants in case of an accident. These include:

• A safety cocoon of dual-stage driver and front passenger airbags, front seat mounted side airbags and roll-sensing front and rear head/side curtain airbags;
• Front seatbelt pre-tensioners, force limiters and anchor height adjustments;
• Anchor points for child seats and child protector rear door locks;
• Toyota's Active Front Headrests with Whiplash Protection.

Features and Specs all models

All 2010 Toyota RAV4 models come equipped with a generous suite of standard features, including:

• An audio system featuring AM/FM/CD player with MP3/WMA capability, an input jack for portable music players, Auto Sound Levelizer technology, and six speakers;
• Power door locks with keyless entry;
• Power windows with high solar energy absorbing glass and driver's side auto up/down function;
• High visibility Optitron gauges as part of a well-equipped instrument panel that also features Toyota's Fuel Economy Meter, tachometer, dual trip odometer, outside temperature gauge and digital clock;
• Illuminated entry and ignition key, plus map lamps and cargo area lamp;
• Dual vanity mirrors;
• Dark silver brushed metallic interior trim;
• A three-spoke steering wheel with tilting/telescoping steering column;
• Cruise control;
• An accessory power outlet and retained accessory power;
• Smart in-cabin storage, including large capacity storage box under the rear deck, front centre console box, upper and lower glove box, front seat back pockets, overhead sunglass storage, front and rear cup holders, cargo area tie-down rings, door map pockets, and coat hooks;
• High visibility, fast-acting LED brake lamps;
• Engine immobilizer;
• Power-adjustable heated exterior mirrors with integrated signal lamps;
• Rear bumper protector plus front and rear splash guards;
• Variable intermittent wipers with rear window intermittent wiper/washer and windshield wiper de-icer;
• Halogen headlamps

Features and Specs Toyota RAV4 2WD 4-cylinder model:

• Air conditioning and rear seat heater ducts;
• Fabric covered seats;
• Front bucket seats with three-way driver seat adjustment and two-way front passenger seat adjustment;
• A 60/40 split fold-down rear seat with a fold-down centre armrest and the convenience of a remote release in the cargo area;
• 16 steel wheels equipped with full wheel covers and P215/70R16 all-season radials
• A full-sized spare tire with steel wheel in a colour-keyed moulded spare tire cover;
• Rear spoiler.

Features and Specs Toyota RAV4 4WD 4-cylinder and V6 models:

• Air conditioning and rear seat heater ducts;
• Fabric covered seats;
• Front bucket seats with three-way driver seat adjustment and two-way front passenger seat adjustment;
• A 60/40 split fold-down rear seat with a fold-down centre armrest and the convenience of a remote release in the cargo area;
• 17 steel wheels equipped with full wheel covers and P225/65R17 all-season radials
• A full-sized spare tire with steel wheel in a colour-keyed moulded spare tire cover;
• Roof rails, roof rail crossbars, rear spoiler;
• Rear privacy glass (V6 model only).

Features and Specs Toyota RAV4 Sport 4-cylinder and V6 models in 2WD and 4WD configurations:

• Air conditioning and rear seat heater ducts;
• Premium cloth covered seats;
• Front bucket seats with three-way driver seat adjustment and two-way front passenger seat adjustment;
• A 60/40 split fold-down rear seat with a fold-down centre armrest and the convenience of a remote release in the cargo area;
• Rear privacy glass;
• Tonneau cover;
• 18 aluminum alloy wheels equipped with wheel locks and P235/55R18 all-season radials
• A full-sized spare tire with aluminum alloy wheel in a colour-keyed moulded spare tire cover;
• Roof rails, roof rail crossbars, fender flares, Sport-grade rear spoiler;
• Power moon roof;
• Black headlamp surround, the automatic headlamp system, and fog lamps;
• Sport badges.

Features and Specs Toyota RAV4 Limited 4-cylinder and V6 models in 2WD and 4WD configurations:

• An upgraded audio system, featuring six-disc CD changer, integrated XM Satellite Radio system and steering wheel-mounted audio controls;
• Dual zone climate control with dust, pollen and odour filter and rear seat heater ducts;
• Premium cloth covered seats;
• Front bucket seats with eight-way power adjustable driver seat adjustment and two-way front passenger seat adjustment;
• A 60/40 split fold-down rear seat with a fold-down centre armrest and the convenience of a remote release in the cargo area;
• Auto-dimming rear view mirror with integrated backup camera;
• Leather-wrapped steering wheel and shift knob;
• Chrome inner door handles and interior trim;
• Rear privacy glass;
• Tonneau cover;
• Smart Key system with Push Button Start;
• 17 aluminum alloy wheels equipped with wheel locks and P225/65R17 all-season radials
• A full-sized spare tire with steel wheel in a colour-keyed hard-shell spare tire cover;
• Roof rails, roof rail crossbars, fender flares and rear spoiler;
• Power moon roof;
• Limited grille and badges;
• The automatic headlamp system and fog lamps.

Available options packages*:

A range of options packages are available for 4WD RAV4 models, providing Canadian drivers with convenient and value-priced ways to personalize their compact SUV:

Upgrade Package

(RAV4 4WD)

Includes: 17 aluminum alloy wheels with wheel locks and P225/65R17 all-season radials; Six-disc CD changer and integrated XM Satellite Radio; Rear privacy glass.

Leather Package

(RAV4 4WD Sport; RAV4 4WD V6 Sport)

Includes: Eight-way power adjustable driver's seat; Leather seat surfaces; Heated front seats; Simulated leather door trim.

Leather Package

(RAV4 4WD Limited)

Includes: Leather seat surfaces; Heated front seats; Simulated leather door trim.

7-Passenger Package

(RAV4 4WD V6)

Includes: 17 aluminum alloy wheels with wheel locks and P225/65R17 all-season radials; 7-passenger capacity; 50/50 split and stow third row bench seat; third row seat under-floor storage.

Sport Appearance Package

(RAV4 4WD V6 Sport)

**New for 2010** Includes: Eight-way power adjustable driver's seat; Leather seat surfaces; Heated front seats; Simulated leather door trim; Rear trunk chrome trim; Chrome exhaust tip; Chrome inner door handles and interior trim; Cargo mat; Unique red badges; run-flat tires and a tire pressure monitoring system instead of the rear door-mounted spare tire and cover.

Leather & JBL Package

(RAV4 4WD V6 Limited)

Includes: Upgraded audio system featuring JBL Audio, Bluetooth capability and nine speakers; Leather seat surfaces; Heated front seats; Simulated leather door trim.

Toyota Canada Inc.'s newest additions to lineup set August sales records

September 1st, 2009

Toyota Canada Inc. (TCI) sold 18,239 Toyota and Lexus cars, SUVs and trucks in August (down 21.3% from August 2008).

Toyota sales of 16,707 (down 24.1%) included a new best-August ever record for Toyota trucks, at 6,257 (up 22.2%).

Lexus record sales of 1,532 luxury models (up 31.3%) established its best August on record. This included 932 Lexus luxury SUVs (up 48.6%) setting a new best-ever monthly sales record.

Hybrid sales, at 1,182 (up 27.1%) accounted approximately 6.5% of all models sold across the Toyota and Lexus lineup.

Highlights for Toyota in August 2009 (versus August 2008):

The all-new, third-generation 2010 Toyota Prius enjoyed its best ever August, with 682 models sold (up 152.6%).

The Canadian-built Toyota RAV4 continues to be a popular choice with Canadians looking for a fun and functional compact SUV. Toyota sold 2,568 RAV4s (up 39.3%) a new August record. This is the eighth-straight record sales month for the RAV4, following a best-ever year in 2008.

Sales of 1,205 Toyota Venza models powered this unique North American designed and built vehicle to its best-ever month the second time the Venza has broken the 1,000 monthly sales mark since the model went on sale in January.

"We are excited by the popularity of our third-generation Toyota Prius the world's ambassador for environmentally-responsible motoring, said Warren Orton, Director at TCI. The Prius is one of the many fuel-efficient, versatile and quality cars, SUVs and trucks in our line-up that Canadians continue to choose. As we head into the autumn selling season, we will continue to offer Canadians fresh opportunities to enjoy the winning combination of the right vehicle, at the right time, for the right price backed by compelling leasing and purchase offers and Toyota's customer-first approach to service.

Highlights for Lexus in August 2009 (versus August 2008):

Best August ever for the Canadian-built Lexus RX350, with 729 models sold (up 51.2%), for its seventh-straight record month.

Best August ever for the Lexus RX450h hybrid luxury SUV, with sales of 149 (up 38%).

The RX continues to be a success story in Canada. As the only Lexus manufacturing plant outside of Japan, our team members in Cambridge, Ontario continue to deliver remarkable RX350 models. Meanwhile, the RX450h delivers all the benefits of our popular RX luxury SUV while offering additional fuel efficiency and reduced tailpipe emissions. said Larry Hutchinson, Director of Lexus in Canada. The luxury market embarks on an exciting new journey in September, as the Lexus HS250h dedicated hybrid luxury sedan, the only hybrid in the all-important entry luxury category, goes on sale across Canada.

Toyota's commitment to vehicle safety continues

Deptember 4th, 2009

(TORONTO) Toyota is committed to continuous improvement and in bringing cutting edge innovation to society, spending over $1 million an hour in global R&D efforts. Toyota's extensive in-house safety research boasts the Higashi-Fuji Technical Center in Japan, one of the world's largest experimental facilities in creating situations close to that of actual driving scenarios, and the recently opened Toyota Technical Center's (TTC) new R&D facility in York Township, Michigan. This new campus handles TTC's product planning and engineering design operations, and serves as TMC's first collision-safety testing facility outside Japan.

As part of Toyota's ongoing efforts to deliver a safer driving experience to all, the fuel-efficient Toyota Yaris, winner of Natural Resources Canada's ecoENERGY award for best-in-class fuel efficiency every year since its introduction, is filled with attitude, space, energetic performance. New for 2010, the following features are added to Yaris Hatchback and Yaris Sedan:

• Toyota's Antilock Braking System (ABS) now standard, while Brake Assist and Vehicle Stability Control (VSC) are available options on the 2010 Yaris Sedan
• Toyota's VSC and Brake Assist systems now standard on the 2010 Yaris 5-Door Hatchback RS
• A 60/40 split rear bench added as standard equipment on Yaris Hatchback 5-door LE models

The 2010 Toyota Yaris is on sale at Toyota dealers across Canada today, with Manufacturers Suggested Retail Prices starting at $13,620 for the 3-Door CE Hatch, $14,750 for the 4-door Sedan with a trunk, $14,920 for the 5-Door LE Hatch and $20,180 for the 5-Door RS Hatch.

Toyota's approach to vehicle safety is designed to keep all occupants and pedestrians - as safe as possible. Active safety features offer peace of mind, with familiar systems like Anti-lock Braking System (ABS), brake assist and Vehicle Stability Control (VSC) joined recently by innovative, cutting-edge technology like dynamic radar cruise control, impact-absorbing body structures like crushable cowl areas for pedestrian protection and pre-collision systems with driver monitor features. Passive safety features, too, continue to evolve, with Toyota's research leading to the introduction of the world's first rear curtain shield and rear-seat centre airbags.

Whether it's the added standard safety features, award-winning fuel efficiency or fun driving experience, the 2010 Toyota Yaris has it all, noted Warren Orton, Director at Toyota Canada Inc. The 2010 Toyota Yaris raises the bar for subcompacts with a choice of 3-door and 5-door hatchbacks, 4-door models with a trunk, and an array of options and accessories to make sure they stand out in a crowd.

The Toyota Yaris offers Canadians a choice of 4-door sedan or hatchback models and makes loading friends and gear that much easier. The 2010 Toyota Yaris is available as a 4-door model with a trunk, a 3-door hatchback, and two 5-door hatchback editions. Each is available with a choice of either five-speed manual or four-speed automatic transmissions, for a total of eight models.

All feature energetic performance from a 1.5litre four-cylinder aluminum alloy block engine that kicks out 106 peak horsepower and up to 103 lb-ft of torque. Front wheel drive enhanced with highly responsive electric power steering, front suspensions equipped with stabilizer bars and a generous suite of braking technologies.

Innovative engine technologies including variable valve timing with intelligence and sequential multiport electronic fuel injection help deliver power to the Yaris 4-cylinder while keeping emissions to a minimum. Coupled to Toyota's proven five-speed manual transmission, Yaris delivers a combined city/highway fuel efficiency of just 6.3L/100km. Those looking for the convenience of an automatic will enjoy Toyota's four-speed super electronically controlled transmission, which also delivers impressive fuel efficiency at just 6.4L/100KM (city/highway combined).

Inspired design continues to impress, with standard features like halogen headlamps and intermittent wipers with mist feature. Inside, Canadians will find a surprising amount of space and comfort, with room for five adults and seats that are designed to ensure extra back support for those long road trips. The cabin is full of convenience features, including audio systems featuring MP3-capable CD players, tilt steering columns, plenty of in-cabin storage, dual vanity mirrors, digital clock, front and rear cupholders, and more. The Yaris cabin also gets great marks for safety, with dual stage driver and front passenger airbags, front seatbelt pre-tensioners, force limiters and adjustable B-pillar anchors, and anchor points for child seats. In addition, available options packages allow any model to be fitted with up to six airbags.

Yaris Sedan specifications and packages

The Yaris 4-door Sedan includes an auxiliary input jack for portable music players, a cabin heater featuring air filter and rear seat ducts, a driver's seat with adjustable cushion height and recline, a 60/40 split fold-down rear seat with fold-down centre armrest, tachometer, UV glass protection, illuminated entry, child protector rear door locks, engine immobilizer, dual exterior mirrors with manual remote control, and more.

Air conditioning may be ordered as a stand-alone option, or as part of two available packages.

The Convenience Package, which adds air conditioning, power windows, power door locks with keyless entry, power adjustable heated mirrors, and more.

Or get the Yaris Sedan fully dressed with the Enhanced Convenience Package, which adds all items in the Convenience Package, plus cruise control, front seat mounted side airbags, front and rear side/curtain airbags, Vehicle Stability Control and ABS with Brake Assist.

Yaris 3-Door CE Hatch specifications and packages

The Yaris 3-Door CE Hatch features a rear seat with fold-down seat back, passenger side rear walk-in assist, tinted glass, easy access to the cargo space from the interior, foldable exterior mirrors, front splash guards and more.

But its real attitude shines with a generous selection of available options packages, which let Canadians personalize their Yaris 3-Door CE Hatch to their specific personalities and budgets. These include a stand-alone air conditioning upgrade, an available six-disc CD changer, and three packages.

The LE Package includes extra speakers for the audio system, a 60/40 split fold-down rear seat, power adjustable heated mirrors, rear window wiper/washer and more.

The LE Convenience Package builds on this, with the additional convenience of power windows, power door locks with keyless entry and air conditioning, plus additional peace of mind in the form of Toyota's Antilock Braking System with Electronic Brake Force Distribution. If fitted to automatic transmission models, this package also includes cruise control.

For a top-line Yaris 3-Door Hatch, the LE Enhanced Convenience Package includes everything in the LE Convenience Package, plus the additional safety of front seat mounted side airbags and front and rear side curtain airbags.

Yaris 5-Door LE Hatch specifications and packages

The Yaris 5-Door LE Hatch is even more convenient for those on the go, with separate doors providing easier access to the rear seats. Equipped similarly to its 3-Door cousin, the 5-Door LE Hatch features a 60/40 split fold down rear seatback as standard equipment, plus power door locks, tinted glass, easy access to the cargo space from the interior, foldable power adjustable and heated exterior mirrors, front and rear splash guards and more.

Upgrades include a six-disc CD changer and air conditioning, available as a stand-alone option or as part of two options packages.

The Convenience Package adds air conditioning, power windows, keyless entry, Toyota's Antilock Braking System with Electronic Brakeforce Distribution and on automatic models cruise control.

Additional safety is found in the Enhanced Convenience Package, which tops up the Convenience Package with front seat mounted side airbags and front and rear side curtain airbags.

Yaris 5-Door RS Hatch specifications

For maximum driving fun, the Yaris 5-Door RS Hatch is the way to go a fully-equipped, all-in model featuring cruise control, an in-dash six-disc CD changer, air conditioning, front sport seats, a sliding rear seat with 60/40 split fold-down seat back that drops flat for maximum convenience and cargo capacity, power door locks with keyless entry, power windows, leather wrapped steering wheel and ' on manual models a leather-wrapped shift knob, front seat mounted side air bags, front and rear side curtain airbags, aluminum alloy wheels with wheel locks, foldable power adjustable and heated exterior mirrors, the distinctive RS full skirt package, rear spoiler and fog lamps.

SIX MILLION DOLLAR STATE-OF-THE-ART LEXUS DEALERSHIP OPENS

August 31st, 2009

Toyota Canada Inc. President Yoichi Tomihara to celebrate this perfect Lexus moment

(Sainte-Julie, Quebec, August 27, 2009) A brand new, $6 million dollar, state-of-the-art Lexus dealership will open its doors in Sainte-Julie, Quebec at 1833 Armand Frappier Blvd. With a 21,000 square foot facility, Lexus Sainte-Julie is expected to employ 25 staff when it opens to the public in early 2010, and will be committed to providing excellent customer service in new vehicle sales, Lexus Certified Pre-Owned vehicle sales, as well as parts and service operations.

Dealership guests will experience convenient and uncompromising service features, including service drive-thru and appointment pre-booking, and upscale alternative transportation, including luxury door-to-door shuttle service and Lexus vehicles available on loan. The dealership will also feature a dedicated interior vehicle delivery area, and a sophisticated Lexus Club Lounge to ensure every visit to Lexus Sainte-Julie comes complete with more perfect moments.

We're proud to join the community of Sainte-Julie, says Norman H?rt, Dealer Principal of the new Lexus dealership. Community is very important to us and we look forward to joining the family of Canadian Lexus dealers who are creating more special moments for their guests. Our staff will offer friendly service and expert advice, and we look forward to welcoming everyone to our new dealership.

Lexus Sainte-Julie will offer a wide selection of Lexus vehicles and exceptional service for its guests. Lexus vehicles embody the L-finesse design philosophy and intuitive technologies, delivering more advanced motoring experiences and perfect moments. The Lexus Sainte-Julie dealership staff will offer its guests sales associates well-versed in delivering perfect moments and personalized, expert advice, while highly-skilled, factory-trained service technicians using Genuine Lexus parts and accessories will ensure that every return visit is a memorable Lexus experience. Whether shopping for a brand new Lexus HS 250h hybrid sedan - the latest Lexus Hybrid Drive model that delivers the future of luxury motoring through sustainable, intuitive technologies - or the advanced Lexus RX 350 SUV, crafted in Cambridge, Ontario at the world's only Lexus manufacturing facility located outside of Japan, Lexus Sainte-Julie will provide the highest level of personalized, quality service.

To mark the official beginning of construction on the new dealership, a groundbreaking ceremony will take place Thursday, August 27 and will include special guest Yoichi Tomihara, President of Toyota Canada Inc.

About Lexus Sainte-Julie

As a member of Canada's leading automotive team, Lexus Sainte-Julie is part of a strong network of independent Lexus dealers. With 50 years of experience in the automotive business, Dealer Principal Norman H?rt has been serving customers in the Montreal area and is deeply involved in the community, supporting local programs, such as Centraide, Concordia University and many local South Shore charitable organizations. He is also a member of the Sainte-Julie Board of Trade.

Toyota to rev Ontario output

August 28th, 2009

Wheels.ca

TONY VAN ALPHEN - BUSINESS REPORTER

Toyota will start increasing production of its popular Corolla compact model here soon to meet North American demand because of the pending closure of an assembly plant in the U.S., sources say.

Toyota Motor Manufacturing Canada plans to start accelerating output of the Corolla at its Cambridge complex this fall as a result of the closure of a joint venture operation with General Motors in Fremont, Calif., next March, company sources confirmed yesterday.

Toyota announced earlier in the day that it would close the joint venture, New United Motor Manufacturing Inc., as part of a move to cut worldwide production because of an industry slump.

But the company did not disclose details relating to where it would transfer output of the Corolla or Tacoma truck from the Fremont plant.

GM stopped production of the Pontiac Vibe crossover vehicle at the plant last week and is exiting the venture under a massive restructuring.

Sources familiar with Toyota's operations said the company will inform employees later next week of significant production changes.

The sources said changes will include an increase in production line speed for the Corolla and some overtime starting this fall in Cambridge to make up for the gradual output loss in the U.S..

There is also speculation that Toyota may move production of another model from its Cambridge complex to the new plant in nearby Woodstock, which opened late last year.

It is unclear whether the moves will result in any extra jobs at the sputtering plants. The company currently employs about 4,000 workers on two shifts at the Cambridge complex and another 1,000 in Woodstock on one shift.

The Corolla is the second most popular car in Canada with sales of 24,673 in the first half of the year. In the U.S., the Corolla was the biggest seller under the government's recent cash-for-clunker program.

In addition to the Corolla, Toyota builds the Matrix crossover vehicle and the Lexus RX350 luxury sport utility vehicle in Cambridge. The Woodstock plant assembles the RAV4 sport utility vehicle.

Corolla production in Canada totalled about 64,800 units in the first seven months of this year, which is marginally higher than the same period in 2008. The plant exports most of its Corolla production to the U.S.

The California plant produced about 81,000 Corollas this year, down 13.5 per cent from 93,200 in the same 2008 period.

While output of the Corolla remains strong in Cambridge, production of the Matrix and Lexus models has plunged.

That has pulled down overall production at the complex by more than 30 per cent to about 117,000 in the first seven months of the year.

Despite the decline in Cambridge and a slow start in Woodstock, Toyota surpassed GM as the country's biggest automaker for the first time in the first half of the year.

Tough and versatile, powerful and efficient, the 2010 Toyota Tacoma

August 19th, 2009

(TORONTO) Canadians know that when it comes time to purchase a compact pick-up that's versatile, safe, and more powerful while using less fuel, the Tacoma leads the pack. The 2010 Toyota Tacoma line-up offers seven models all equipped with seven standard safety features, fuel efficient 4x2 and 4-cylinder models, or powerful and nimble 4x4 powertrains and V6 engines.

Our customers know the Tacoma won't disappoint as it draws on decades of Toyota experience building pick-up trucks that refuse to give up, said Warren Orton, Director at Toyota Canada Inc. Even in the world's harshest environments the 2010 Toyota Tacoma's rugged construction versatile choice of powertrains and drivetrains, innovative safety and convenience features, and powerful yet efficient drive train remain unmatched.

The 2010 Toyota Tacoma is available in seven models two 4x2 models and five 4x4 models.

Engine and transmission:

• A surprisingly powerful yet fuel efficient 2.7Litre 4-cylinder engine is fitted to three models: the 4x2 Access Cab in 5-speed manual and 4-speed automatic, and the 4x4 Access Cab with a 5-speed manual. This engine delivers up to 159 horsepower, up to 180 lb-ft of torque, and a 1,587KG (3,500LB) towing rating.
• For additional power and towing capability, Toyota's proven 4.0Litre V6 is fitted to four models: The 4x4 Access Cab V6 and 4x4 Double Cab V6 in 6-speed manual and 5-speed automatic models. This engine generates up to 236 horsepower, up to 266 lb-ft of torque, and a towing rating of 2,268KG (5,000LB). Toyota Racing Development (TRD) packages, available for all V6-equipped models, boosts this to 2,948KG (6,500LB).

Fuel efficiency:

Regardless of engine size or drive train, the Toyota Tacoma has been carefully engineered to embody more power, less fuel. By model, the city/highway fuel consumption ratings are as follows:

• Tacoma 4x2 Access Cab (manual) = 10.5L per 100KM city/7.8L per 100KM highway;
• Tacoma 4x2 Access Cab (automatic) = 11.0L per 100KM city/7.9L per 100 KM highway;
• Tacoma 4x4 Access Cab (manual) = 12.0L per 100KM city/9.1L per 100KM highway;
• Tacoma 4x4 Access Cab V6 (manual) = 14.7L per 100KM city/10.8L per 100KM highway;
• Tacoma 4x4 Access Cab V6 (automatic) = 13.4L per 100KM city/9.9L per 100KM highway;
• Tacoma 4x4 Double Cab V6 (manual) = 14.7L per 100KM city/10.8L per 100KM highway;
• Tacoma 4x4 Double Cab V6 (automatic) = 13.4L per 100KM city/9.9L per 100KM highway.

Safety systems:

A full suite of seven standard safety features that protect driver and occupants, such as:

• Toyota's Antilock Braking System (ABS) with Brake Assist (BA) and Electronic Brake Force Distribution (EBD) technologies;
• Vehicle Stability Control (VSC) and Traction Control (TRAC);
• Six airbags;
• Toyota's Active Front Headrests with Whiplash Protection.

Cab and cargo bed:

Three cab/bed combinations are offered;

• Models with the Access Cab seat four adults in comfort and include a six-foot cargo bed.
• Models with the Double Cab seat five adults in comfort, with full-size doors for easy access to the rear seats, and include five-foot or six-foot cargo beds.

All 2010 Toyota Tacoma models come equipped with a generous suite of standard features, including:

• An audio system featuring AM/FM/CD player with MP3/WMA capability, an input jack for portable music players, an XM Satellite Radio-ready antenna with prewire and six speakers;
• Power door locks and power windows with driver's side auto down function;
• A four spoke steering wheel on a tilting/telescoping column;
• A comfortable yet functional cabin, including plenty of smart storage space, front and rear cupholders, map lamps, an accessory power outlet, and more;
• An intelligently-designed double-walled composite cargo bed with removable tailgate, tie downs and a set of four tie down cleats;
• Two speed wipers with mist feature; halogen headlamps; digital clock; tachometer; and more.

Available options packages*:

Option packages respond to the needs of the broad array of pick-up buyers, from convenience items, to performance-enhancing specifications that all provide Canadian drivers with a value-driven and personalized Toyota Tacoma pick-up truck of their own..

Air conditioning is standard on all Tacoma 4x4 models, and available on Tacoma 4x2 models.

All models may be ordered with Toyota's SR5 Power Package, which adds convenience features such as cruise control, keyless entry, steering wheel-mounted audio controls, plus stylish touches like rear privacy glass, chrome rear bumpers and grille, and leather wrapped steering wheel and shift knob, and more.

V6-equipped Tacoma models may be ordered with special Toyota Racing Development (TRD) packages. These add rugged capability, with upgraded engine and transmission components to enable a 2,948KG (6,500LB) towing capability, plus a Class IV weight distribution trailer hitch with 7-pin wiring harness. Other features include: a six-disc CD changer; front sport seats; convenience features like a digital compass and outside temperature gauge; the added safety of fog lamps and an auto-dimming rear view mirror with integrated back-up camera; and more.

The 2010 Toyota Tacoma is now on sale at Toyota dealers across Canada. Manufacturer's suggested retail prices are as follows:

• Tacoma 4x2 Access Cab (manual) starting at $21,125.
• Tacoma 4x2 Access Cab (automatic) starting at $22,125.
• Tacoma 4x4 Access Cab starting at $25,765.
• Tacoma 4x4 Access Cab V6 (manual) starting at $28,150.
• Tacoma 4x4 Access Cab V6 (automatic) starting at $29,110.
• Tacoma 4x4 Double Cab V6 (manual) starting at $29,955.
• Tacoma 4x4 Double Cab V6 (automatic) starting at $31,615.

Impressive, stylish and confident: the 2010 Toyota Avalon XLS

August 12th, 2009

Impressive, stylish and confident: the 2010 Toyota Avalon XLS features more standard equipment and an enhanced premium package, delivering flagship-worthy comfort

(TORONTO) Its elegance and comfort is everything a flagship sedan should be to deliver driving enjoyment. Now, Toyota Canada makes things better for its top of the line passenger car with the 2010 Toyota Avalon XLS with a long list of standard equipment that now includes a driver's seat with memory and corresponding memory linked powered exterior rear view mirrors, plus an enhanced premium package that now includes Toyota's DVD-based navigation system.

Canadian drivers looking for the quality and dependability of a Toyota, enhanced with maximum comfort and style, know that the Toyota Avalon delivers, said Warren Orton, Director at Toyota Canada Inc. The 2010 Toyota Avalon XLS gives drivers more comfort and convenience than ever before, while providing the ultimate driving experience.

New for 2010, all Avalon models now include an eight-way power adjustable driver's seat with memory function, plus dual exterior heated power mirrors linked to the memory system. These join an already impressive list of standard features, including:

• A nine-speaker audio system featuring an AM/FM stereo with title display, a six-disc CD changer with MP3 capability and shock-proof CD memory function, an input jack for portable music players, and an XM Satellite Radio-ready antenna with prewire;
• Dual-zone automatic climate control with soft-touch heater controls and dust/pollen/odour filter and rear seat heater ducts;
• Leather seat surfaces with heated front seats;
• Eight-way power adjustable front passenger's seat;
• High-visibility Optitron electronic gauges, including tachometer, multi-information display, dual trip odometer, outside temperature gauge and digital clock;
• An auto-dimming rear view mirror with integrated compass;
• Power door locks with keyless entry;
• Power windows with driver and front passenger auto up/down function and window jam protection;
• Door courtesy lamps and a premium illuminated entry system welcoming driver and passengers to a premium interior that features a wood and leather-wrapped steering wheel and shift knob, woodgrain, chrome and simulated leather accents, map lamps and more;

The 2010 Toyota Avalon XLS may also be ordered with a Premium Package, which adds a DVD-based navigation system plus rain sensing wipers and a premium JBL audio system featuring the Radio Data System, a six-disc CD changer, Bluetooth capability, digital signal processor-equipped eight-channel amplifier and 12 speakers, plus a rear subwoofer.

All 2010 Toyota Avalon XLS drivers will enjoy the impressive performance of a 3.5-litre V6 that delivers up to 268 horsepower and up to 248 lb-ft of torque, coupled to a six-speed automatic super electronically controlled transmission with sequential multi-mode shifter and lock-up torque converter, for smooth and confident acceleration, a city/highway/combined fuel efficiency of 10.7L/7.0L/9.0L per 100 km, and a Tier 2 Bin 5 emissions rating.

A full suite of safety systems comes as standard, including Toyota's Antilock Braking System, enhanced by Brake Assist and Electronic Brake Force Distribution technologies; Vehicle Stability Control and Traction Control; seven airbags; Toyota's Active Front Headrests with Whiplash Protection; and more.

The 2010 Toyota Avalon XLS goes on sale at Toyota dealers across Canada today, with a Manufacturers Suggested Retail Price starting at $39,285.

New Toyota and Lexus hybrids enjoy best July ever

Aguust 7th, 2009

(TORONTO) Record July sales for Lexus lead sales gains at Toyota Canada Inc. (TCI). TCI sold 19,232 Toyota and Lexus cars, SUVs and trucks in July (down 12.5% from June 2008).

Lexus sold 1,512 luxury models (up 13.9%) to establish its best July on record. This included 887 Lexus luxury SUVs (up 87.1%) a new July record.

Toyota sales of 17,720 (down 14.2%) included a new best-July ever record for Toyota Trucks, at 5,931 (up 19.0%).

TCI remains the preferred hybrid lineup choice of Canadians enjoying its best July ever for hybrid sales, at 1,280 (up 40.0%) thanks to the all-new Toyota Prius and Lexus RX 450h. TCI has now broken the 40,000 sales mark for hybrid vehicles at 41,107 sales in Canada since the first Prius went on sale in 2000.

Sales of more power, less fuel champions continued strong in July at both Toyota and Lexus, as Canadians continue to look for high quality and dependable choices. These include the world's most popular, extensive and proven fleet of low-emissions hybrid cars and SUVs and made-in-Canada models which now make up 50% of all Toyota and Lexus sales in Canada.

Highlights for Toyota in July 2009 (versus July 2008):

The all-new, third-generation 2010 Toyota Prius enjoyed its first full month of sales in July. Sales of 772 (up 159.1 %) powered the new Prius to a best July ever and top the 1,000 units sold mark in less than two months.

Best July ever for the Toyota RAV4 compact SUV, with 2,436 models sold (up 41.5%). This is the seventh-straight record sales month for the Canadian-built RAV4, following a best-ever year in 2008. More than 15,000 Canadian drivers have purchased the fun and functional RAV4 models this year.

The Canadian-built Toyota Corolla one of the country's most popular passenger cars enjoyed a sales boost of 9.4% to 6,099 for the model's best July ever. More than 30,000 Corolla models have been sold so far this year.

The stylish and functional, North American designed and built Toyota Venza sold 882 units in July, easily crossing the 5,000-unit mark in just seven months since its debut. Sales since the Venza launch in January are now at 5,418.

"Many Canadians turn to Toyota when shopping for a new car, SUV or truck for more power and less fuel, their high-quality construction and design and impressive safety innovation that are well-matched to a winning combination of attractive pricing, financing offers and robust resale values that Canadians are looking for, said Warren Orton, Director at TCI. We're very pleased that so many Canadians have embraced the all new, third-generation Toyota Prius hybrid in its first full month of sales, while they continue to make made-in-Canada Corolla and RAV4 popular choices. Truly they are seeing the overall unmatched real value of Toyota.

Highlights for Lexus in July 2009 (versus July 2008):

Best July ever for the Canadian-built Lexus RX350. The all-new, third-generation, 2010 model helped power July RX350 sales to 690 (up 113.6%), for its six-straight record month. More than 4,000 RX350 models have been sold so far this year.

Best July ever for the Lexus RX450h hybrid luxury SUV, with sales of 168 (up 42.4%).

Canadians have embraced the RX series including the world's first luxury hybrid SUV for one very compelling reason: they're looking for a vehicle that uses advanced technology and intuitive design to deliver exceptional moments of luxury motoring with no need to compromise their values, said Larry Hutchinson, Director of Lexus in Canada. Lexus continues to redefine luxury for our guests with new generations of popular models like the RX series, and all-new models like the 2010 Lexus HS250h.

Lexus announces HS250h pricing to start below $40K

Continuing the growth of Lexus hybrid leadership and the world's only luxury hybrid lineup, and in response to the growing demand of the entry-level luxury buyer, Lexus will soon be offering a dedicated hybrid model to Canadians. The Lexus HS250h, the world's first dedicated luxury hybrid sedan, goes on sale later this year with a manufacturer's suggested retail price starting at $39,900.

'Canadians in the market for an entry luxury sedan can join the growing community of Lexus guests who have chosen to pursue their perfect moments in life in the world's only line-up of advanced, hybrid luxury vehicles, Mr. Hutchinson continued. Through our research we know that six in 10 Canadians shopping for an entry luxury sedan want a hybrid option. With the HS250h, that choice is now theirs, as Lexus defines a whole new category: the world's only entry luxury hybrid. We look forward to hosting new Lexus guests soon in this new champion for sustainable luxury.

Congratulations! The Photo Contest Winner Is:

August 9th, 2009

Don Valley North Toyota would like to congratulate Jackie Lau Chun for winning the Don Valley North Toyota?s 1st Annual Grand Opening Celebration Photo Contest!   

Jackie took home a luxury vacation package for two!

Be here next year for the 2nd Annual Grand Opening Celebration Photo Contest and you could be our winner!

Thanks to all who attended out 1st Anniversary Celebration at 3300 Steeles

July 30th, 2009

Toyota becomes Canada's top vehicle producer

July 28th, 2009

Globe & Mail

Toyota Motor Manufacturing Canada Inc.was the top vehicle producer in Canada during the first six months of the year, in a realignment of the industry sparked by the Chapter 11 bankruptcy filings of Chrysler and General Motors.

Toyota knocked General Motors of Canada Ltd. out of its perennial spot as the largest auto maker in Canada and Chrysler tumbled to last among the five producers amid a massive collapse in production throughout the entire industry, which slashed output by 47 per cent from the first six months of 2008.

The redrawing of the production map combined with GM Canada's fall from first place in monthly sales twice this year - for the first time in decades - is another example of how the Detroit Three's domination of both the market and manufacturing has been eroded by Asia and Europe-based competitors.

"It underscores the shifting structure of the Canadian industry," noted Michael Robinet, vice-president of forecast services for auto consulting firm CSM Worldwide Inc.

Toyota cut production by the smallest amount among the five manufacturers in Canada during the first six months. Its output fell 11 per cent, compared with cuts of 62 per cent at Chrysler, 59 per cent at GM, 42 per cent atFord Motor Co. of Canada Ltd.,and 38 per cent atHonda Canada Inc.The drop at Toyota's Canadian operations was lower than the reductions at its U.S. and Mexican plants.

In all, auto makers assembled 600,872 cars and trucks from January to June in Canada, down from 1.13 million a year earlier.

But Canada fared better than the U.S., where production sank by 52 per cent. Mexico fared best with a 42-per-cent drop.

The production numbers provide a key message for Canada's auto suppliers, Mr. Robinet pointed out.

"If you're a parts maker, you continue to focus in on strong opportunities within the Big Three, but you cannot ignore the new domestic players - the Japanese, the [South] Koreans and even the Germans, down [in the U.S.] south," he said.

Despite the new ranking, Toyota Motor Canada president Ray Tanguay was not celebrating.

"Honestly, it is not a number that I look at," Mr. Tanguay said. "We are all in a tough market and Toyota is faced with the same difficulties as the rest of the industry."

The auto maker believes "vibrant competition" is in the interest of all companies, he said.

GM Canada spokesman Stew Low said production numbers were even lower than they otherwise would have been because the company was in the midst of launching three new vehicles - the Chevrolet Camaro in Oshawa, Ont., and the Chevrolet Equinox and GMC Terrain at its joint venture Cami Automotive Inc. assembly plant in Ingersoll, Ont.

"Production numbers for all manufacturers are going to ebb and flow with the business and product cycles," Mr. Low said.

Nonetheless, there was a permanent reduction in GM Canada's production capacity during the first half of the year with the closing of its pickup truck plant in Oshawa.

The plant cranked out close to 300,000 vehicles annually during its peak years in the 1990s.

Overall production for the Detroit Three in Canada is expected to continue to decline over the next few years.

Ford's plant in St. Thomas, Ont., has no new vehicles slated and is expected to close early in the next decade.

Toyota, meanwhile, is expected to add new vehicles to the plant it opened in Woodstock, Ont., last year.

***

By the numbers

Toyota knocked General Motors of Canada Ltd. out of its perennial spot as the largest auto maker in Canada and Chrysler tumbled to last among the five producers amid a massive collapse in production throughout the entire industry.

Canadian vehicle production

Toyota

Jan.-June 2009 - 135,758

Jan.-June 2008 - 153,269

GM ( includes Cami)

Jan.-June 2009 - 131,222

Jan.-June 2008 - 321,408

Honda

Jan.-June 2009 - 123,324

Jan.-June 2008 - 199,462

Ford

Jan.-June 2009 - 107,033

Jan.-June 2008 - 184,186

Chrysler

Jan.-June 2009 - 103,625

Jan.-June 2008 - 270,983

SNAPSHOT:

Toyota: plants in Cambridge, Ont., Woodstock, Ont.

GM: plants in Oshawa, Ont., Cami joint venture in Ingersoll, Ont.

Honda: plant in Alliston, Ont.

Ford: plants in Oakville, Ont., St. Thomas, Ont.

Chrysler: plants in Windsor, Ont., Brampton, Ont.

CARRIE COCKBURN / THE GLOBE AND MAIL / SOURCE: WARD'S AUTOINFOBANK

Toyota expands popular mid-size sedan line with the 2010 Toyota Camry XLE

June 22nd, 2009

(TORONTO) As one of North America's most popular passenger cars, the Toyota Camry offers even more for Canadian drivers, with the new 2010 Toyota Camry XLE. This new model features all of the dynamic styling and no compromise suite of standard equipment found a V6, but delivers it in a a new 2.5litre four-cylinder engine and six-speed automatic transmission that delivers Toyota's more power less fuel advantage.

Four-cylinder models are the most popular Camry option in Canada, combining ample performance with the fuel friendliness that Canadian drivers demand, noted Warren Orton, Director at Toyota Canada Inc. We upgraded the engine and transmission in our four-cylinder Camry models for the 2010 model year to deliver more horsepower and even more impressive fuel efficiency. This new 2010 Camry XLE edition also features a revised front grille, bumper, new wheel design, front headlamps and the safety of LED tail-lamps and standard Vehicle Stability Control and Traction Control its efficency, performance and fuel-efficiency all-in-one package.

Other equipment added for 2010 includes:

• JBL audio
• USB audio input
• XM satellite ready antenna with pre-wire
• Bluetooth capability
• Leather power adjustable front seats
• Telescopic steering wheel with audio controls
• Improved instrument panel backlighting
• Available backup camera
• power windows with automatic up and down functions on all windows
  
  

The 2010 Toyota Camry is available in seven models, all featuring dynamic styling, impressive performance and handling, Toyota's sterling reputation for quality and safety, and a generous suite of standard equipment.

The 2010 Toyota Camry is now on sale at Toyota dealers across Canada.

The four-cylinder Camrys carry the following manufacturer's suggested retail prices: Camry LE starting at $24,900; Camry SE starting at $26,205; Camry XLE starting at $30,925.

Suggested prices for the V6 engine-equipped Camrys are as follows: Camry LE V6 starting at $28,345; Camry SE V6 starting at $31,555; Camry XLE V6 starting at $36,040.

2010 TOYOTA CAMRY PRODUCT DETAIL

Models

The 2010 Toyota Camry is available in six models, as follows:

Power and performance

*New for 2010: Four-cylinder CamryLE and CamrySE models upgraded with new engine and transmission that delivers Toyota's more power - less fuel advantage*

*New for 2010: Toyota adds four-cylinder CamryXLE, bringing the more power less fuel advantage to the no compromise comfort and features of the top trim level*

Four or six? The choice is yours. With two engines including a new engine for four-cylinder models the 2010 Camry delivers more power and performance. For the 2010 model year, Toyota engineers have upgraded the four-cylinder engine in the CamryLE and CamrySE with a new, 2.5litre model that generates up to 179HP and up to 171lb-ft of torque on 4-cylinder SE models or 169 HP and 167 lb-ft of torque on 4-cylinder LE models. That compares to 158HP and 161lb-ft of torque for the 2.4litre engine it replaces for additional driving confidence and fun.

This engine/transmission combination also joins the Camry XLE, delivering Toyota's more power less fuel advantage to the no compromise comfort and features of the top Camry trim level.

This added performance doesn't come with added cost, thanks to new six-speed manual and automatic transmissions that help 2010 Camry owners enjoy better fuel efficiency: a combined 8.0litres per 100 kilometres in those models equipped with a manual transmission, and a combined 7.7litres per 100 kilometres in automatics.

In short, you'll spend more time on the road, and less time at the pumps.

Canadians may also opt for a 2010 Camry equipped with Toyota's proven 3.5litre V6 and six-speed automatic transmission. This combination delivers extra power up to 268HP and up to 248lb-ft of torque coupled with impressive fuel efficiency of 9.0litres per 100 kilometres (combined).

Handling and control

*New for 2010: VSC and TRAC now fitted as standard equipment on CamryLE*

All 2010 Camry models deliver the driving confidence of front-wheel drive. In addition, Toyota's Vehicle Stability Control and Traction Control technologies are fitted as standard equipment on all models including, for the first time, as standard on the CamryLE.

Handling and control are enhanced with a suspension designed to deliver a comfortable, stable ride under a variety of conditions. All Camry models feature Macpherson gas struts, coil springs and stabilizer bars fitted front and rear. Rear suspensions on all models are independent, dual-link designs, while the front and rear suspensions on the CamrySE and CamrySEV6 are sport-tuned for a stiffer feel and additional performance.

Brakes and tires

Driving situations develop quickly, which is why the 2010 Toyota Camry features the superior braking power of Toyota's Antilock Braking System with Electronic Brakeforce Distribution and Brake Assist as standard on all models. Front ventilated disc brakes and rear disc brakes deliver ample stopping power.

Ride comfort is enhanced with 16 wheels fitted on the CamryLE, CamryXLE, CamryLEV6 and CamryXLEV6, while the sporty CamrySE and CamrySEV6 get larger 17 wheels. All models are equipped with a full-size spare tire for additional peace of mind.

Comfort and versatility

The 2010 Camry seats up to five adults in comfort and style. With power adjustable driver's seats and split/fold rear seats on most models, the Camry is versatile transport for people and their stuff one that does more for Canadian families. Plenty of smart in-cabin storage and standard fittings such as steering wheel-mounted audio controls, Toyota's high-visibility Optitron electronic gauges, cruise control, keyless entry with trunk release and accessory power outlets ensure that driving or riding in a Camry is an enjoyable, hassle-free experience.

Safety and security

*New for 2010 model year: LED tail lamps are standard on all models*

Safety is all around in the 2010 Toyota Camry. LED tail lamps new for the 2010 model year are not only more energy efficient and longer lasting, they're also quicker to light and easier to see for drivers following behind. Standard in-cabin safety systems include seven airbags (driver and passenger, front seat mounted side, driver knee, front and rear/side curtain) and three point lap and shoulder seatbelts in all five passenger positions, including adjustable front seat shoulder belt anchors as well as pre-tensioners and force limiters for the front seating positions. Younger occupants are protected with anchor points for child-restraint seats and child protector rear door locks.

All 2010 Camry models are equipped with an engine immobilizer, while the CamryXLE, CamrySEV6 and CamryXLEV6 also feature anti-theft systems as standard equipment.

Personalization

Buyers may personalize their 2010 Toyota Camry using Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across Canada.

Peace of mind

The 2010 Camry is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, major emission control components are covered for eight years/130,000 kilometres and corrosion perforation for five years with unlimited distance.

Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extended Care Protection is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.

1st 2010 Prius Delivered!

June 19th, 2009

The FutureWow 2010 Toyota Prius: Now available, now for everyone

June 16th, 2009

(Toronto, ON) The sustainable mobility revolution is accessible to all Canadians, as Canada's first drivers from coast-to-coast are picking up the keys to their own all-new 2010 Toyota Prius the tech-savvy third-generation evolution of the full-hybrid passenger car that started it all.

Think you know who's driving Prius hybrids these days Think again! Actors, climate change presenters, driving instructors, civil servants and dairy farmers from across Canada are set to become the very first owners of the all-new, 3rd generation 2010 Toyota Prius, proving that this new hybrid really is for everyone. Loaded with innovation and featuring more than 1,000 patents, the 2010 Toyota Prius arrives at Canadian Toyota Dealers with an equally impressive price tag: starting at just $27,500,the next-generation Prius costs less than its 2009 model predecessor. Even more Canadians will find the world's ambassador for environmentally responsible personal transportation a perfect choice for their lifestyle.

Featuring Toyota's Hybrid Synergy Drive and an innovative complement of intuitive technology and standard equipment, the 2010 Toyota Prius delivers value without equal, said Warren Orton, Director at Toyota Canada Inc. It's no wonder Canadian drivers including our first owners across the country are excited about picking up their Prius today.

Leading the sustainable mobility revolution as they embrace innovation and practical environmental responsibility, the first owners picking up a 2010 Prius model at Toyota Dealers across Canada are:

• Andrew Macauley (Victoria BC): Andrew is a BC civil servant whose daughter convinced him to have a look at the new 2010 Toyota Prius. He's concerned that society's energy consumption is going to become a very real problem, and appreciates that the Prius has been designed from the ground up to minimize its fossil fuel consumption. Why not just make the right decision today when the option is there There's no sense in putting it off when technologies like we see with the Prius hybrid are here today, he says. Andrew is picking up his 2010 Prius from Metro Lexus Toyota.
• Kae Shummoogum (Calgary AB): Kae is a long-time hybrid vehicle enthusiast who has owned a Prius before, as well as a Toyota Camry Hybrid and Toyota Highlander Hybrid. The 2010 Prius will be the sixth hybrid his family has owned. While he has owned hybrids from other manufacturers, he loves the full-hybrid system from Toyota and plans to replace those with Toyota models in the future. Toyota's hybrids are not only fuel efficient and generate fewer emissions in Kae's personal life theyre also critical to the work done by his two companies (Gasonic Instruments and EnviroRentals), which provide instruments and monitoring of air quality in buildings and parkades. We're always worried about the exhaust/emissions from our own vehicles, and the Prius and hybrids are the best ways to ensure we're minimizing those emissions during our work, he says. In addition, Kae has invested in solar water heaters and a wind power generator, and was trained by Al Gore to present a version of the former US Vice Presidents An Inconvenient Truth presentation. Kae also incorporates his own personal experience with hybrid vehicles, solar energy and wind power during his presentations. Kae is picking up his 2010 Prius from Country Hills Toyota.
• Ron Rushbrook (Regina SK): Ron has been a Toyota owner for years, having previously driven a Camry and a RAV4, and is trading in his second generation 2006 Prius on the all-new model. In my day to day activities, it's important that I be as friendly as I can to the world we are living in, he notes. Ron is also looking forward to the new Prius more powerful yet more efficient Hybrid Synergy Drive and the revised styling. And of course, you can't beat Toyota quality, he says. Ron is picking up his 2010 Prius from Taylor Toyota.

• Angelo DiCiccio / Young Drivers of Canada (Markham ON): The trusted training company has been teaching Canadians how to drive and survive for more than 30 years, and has just celebrated the graduation of its one millionth student. Angelo is general manager of the company's Greater Toronto Region and the new 2010 Toyota Prius will be his first hybrid. Angelo's job puts him in the car a lot, and he's always concerned about safety and fuel economy two areas where the Prius excels, with Vehicle Stability Control, Traction Control, seven airbags, and Toyota's Active Front Headrests with Whiplash Protection, plus best-in-class fuel efficiency. Add in Toyota's legendary quality and the Prius is a winner in Angelo's books. The average in-car instructor will log about 50,000-60,000 kilometres a year, so without a doubt reliability and fuel efficiency are key, he notes. Angelo is picking up his 2010 Prius from Markville Toyota.
• Jacques Thisdale (Sherbrooke QC): Jacques is a well known actor who has long believed that being environmentally responsible is an important way to live. He's becoming a first-time hybrid owner after researching the fuel economy, low emissions and other benefits of the full hybrid system used in the Toyota Prius. He's most excited about the potential that money saved on gasoline can be put to better uses for all of us. The millions of dollars that people spend on gas is money not being directed into our cities, infrastructure and the environment. The Prius is one way to work towards preventing some of that waste, he says. Jacques is collecting the keys to his 2010 Toyota Prius from Sherbrooke Toyota.
• Cory Cook (Yarmouth NS): Cory owns Cooks Dairy, a small independent company started by his grandfather more than eight decades ago. He likes the organization of the instruments and controls, and is excited about the available navigation system. He's also concerned about the price of gas and the best-in-class fuel efficiency of the new Prius was a big selling point. This is his first hybrid. My family has done its best to recycle and so on, but this is a big step for us into more environmentally aware living, he says. Cory is picking up his Prius from Tusket Toyota.
• Joe Jacob (Moncton NB): Joe owns a fish processing business and is a car guy and big fan of hybrids. He has owned Toyotas exclusively since 1990, often buying more than one at a time, and this will be his fourth Prius. He's very keen on the solar-powered cooling system, but for him, fuel efficiency is the bottom line. I do a lot of short distance driving for my business, and hybrids are great at that. The Prius will save me money in the long run, he says. Joe is collecting his keys from Acadia Toyota.

The pursuit of environmental sustainability will deliver real and sustainable success in the auto sector with innovative vehicle designs that Canadians demand vehicles reduce fuel consumption and emissions, yet deliver what Canadians want our first owners know that, Mr. Orton continued. With the new, third-generation Toyota Prius, we deliver a viable roadmap for the future of personal transportation. Its performance and driveability will delight, while its midsize lift-back form gives it amazing versatility. The product of more than 1,000 new patents and five trim levels, the new 2010 Toyota Prius delivers the future now.

Also launching today is the all-new 2010 Prius microsite. Canadians can visit http://www.prius.ca/ to learn more about the innovative technology found in the hybrid through new multimedia. The 2010 Toyota Prius the next generation of the world's only million-selling hybrid alternative to the conventionally-powered automobile delivers more of what Canadians are looking for and less of what they're not:

• More performance, thanks to a Hybrid Synergy Drive that is 90 per cent newly-developed, with significant improvements over the system used in previous Toyota hybrid models. The 2010 Prius improves power by 22% while simultaneously improving fuel consumption by 7% compared to the current generation.
• Less money at the gas station, thanks to improved fuel consumption of an estimated 3.8L/100km combined the 2010 Prius is the only model on the road that beats the 2009 ecoENERGY award winner for Most Fuel-Efficient Mid-Size vehicle - the 2009 Prius. In fact, according to Transport Canada's ecoENERGY Fuel Consumption Guide, the new 2010 Prius will be the most fuel-efficient on the road today.
• More innovation, in the form of more than 1,000 patents covering everything from essential performance and safety systems to available comfort and convenience features.
• Less resistance, thanks to an aerodynamic body design that delivers Toyota's best coefficient of drag (Cd) of 0.25, thereby improving fuel efficiency and reducing road noise.
• More versatility, thanks to the ample and flexible liftback design and improvements to boost winter performance.
• Less worry, from a decade's worth of experience in building and maintaining top-quality hybrid vehicles.
• More comfort, from additional rear-seat legroom to Toyota's first available solar-powered ventilation system that pre-cools the Prius cabin in summer.
• Less footprint, thanks to the new Prius ability to operate in electric-only mode, improved fuel efficiency, reduced emissions, and the use of environmentally-responsible manufacturing methods and materials, such as plant-derived, carbon neutral plastics and available LED headlights.
• More safety, with a full suite of vehicle control systems, active headrests and seven airbags as standard equipment.

The 2010 Prius leads the future now with trims that create value for everyone:

• The well-equipped 2010 Toyota Prius (MSRP starting at $27,500) is a versatile five-passenger liftback powered by a specially designed Toyota Hybrid Synergy Drive system that delivers up to 134 net horsepower from its gasoline engine and electric motor, plus a combined city/highway fuel efficiency of 3.8L per 100 km and a Tier 2 Bin 3 emissions rating. This full-hybrid that started it all is capable of operating in electric-only mode in addition to gas only and gas-electric combination, the 2010 Prius captures and stores energy through a regenerative braking system and comes standard-equipped with innovative features such as the Eco Driver monitor; an automatic temperature control system; high solar energy absorbing window glass with UV protection; the Toyota Smart Key system with driver door-handle touch sensor for locking/unlocking and push-button start; Toyota's active front headrests with whiplash protection; efficient, high-visibility LED brakelamps; and more.

• Those looking for additional features can order the 2010 Toyota Prius + Premium Package (MSRP starting at $29,610), which adds an upgraded JBL Audio system with Bluetooth capability, integrated XM Satellite Radio, six-disc CD changer and eight speakers; an integrated garage door opener; driver and front passenger footwell lamps; a front passenger door-handle touch sensor for locking/unlocking; and an auto-dimming rear view mirrors with integrated backup camera.
• Climbing into a hot car at the height of summer is never comfortable at least, until now. The 2010 Toyota Prius + Premium Package with Solar Panel (MSRP starting at $31,110) includes the same added features as the Premium Package, plus a power moon roof equipped with solar cells and remote air conditioning system that pre-cools the cabin and keeps it comfortable even when the Prius is parked.
• Those using their Prius for daily commutes or long drives will enjoy the 2010 Toyota Prius + Touring Package (MSRP starting at $31,345), which maximizes comfort and drivability with a special suite of features, including: a premium JBL Audio system featuring a six-disc CD changer, eight speakers, integrated XM Satellite Radio capability, and Bluetooth capability; integrated garage door opener; driver and front passenger footwell lamps and illuminated doorsill trim; a front passenger door-handle touch sensor for locking/unlocking; an auto-dimming rear view mirrors with integrated backup camera; LED headlamps with the Toyota Auto-levelling Headlamp System, headlamp washers and fog lamps; and larger, P215/45R17 tires on 17" aluminum alloy wheels.
• The 2010 Toyota Prius + Technology Package (MSRP starting at $36,565) delivers maximum FutureWow benefits by building on the Premium Package with Solar Panel. Additional features include: water repellent front door glass; a voice-activated DVD navigation system with backup camera; the Toyota Intelligent Parking Assist system; Dynamic radar cruise control and Toyota's Pre-Collision System. The whole is wrapped in additional comfort and style, including: Leather seat surfaces; Heated front seats; Leather-wrapped steering wheel; Auto-dimming rear-view mirror; and front illuminated doorsill trim.

Prius brings hybrid power to the masses

June 15th, 2009

Stewart Smith - Kilmarnock Standard

TOYOTA has been researching and developing hybrid drive systems for more than three decades and is the leader in the field, accounting for 80 per cent of global hybrid sales.

Its petrol-electric Prius, first launched in 1994, was the first dual-fuel motor to really catch the imagination of buyers looking for a more environmentally friendly machine.

It promised lower fuel costs, less damaging CO2 emissions but at the same time giving owners a car which was practical and good looking.

Prius then was very much a niche car, bought by film stars, politicians and public figures who wanted to be seen to be green.

Now the third generation of the Prius will be available in the UK in August, and Toyota says the newcomer isn't to be regarded purely as a tree-hugger's choice, the Japanese company believes the Prius is now in the mainsteam of motors in the medium segment such as its own Avensis range.

The new Prius, powered by the hybrid synergy drive, has had its power increased by a margin of 24 per cent up to 134 bhp. CO2 emissions have been cut by 14 per cent to 89g/km, which means there's no road tax to pay or the London congestion charge.

Overall fuel economy has been improved by 10 per cent, despite the fact that the Prius now has a larger 1.8-litre engine in place of the 1.5-litre unit on Prius 2.

According to Toyota this means you can expect a return of 72.4 mpg on an average run.

I doubt anyone will achieve these figures. On test, in town and in the countryside, I found that around 65 mpg is a more realistic figure - but nevertheless that is exceptional for a petrol engined car.

The new Prius has three 'on demand' drive modes. EV mode uses the electric motor only, from start-up and at speeds less than 44 mph. At the push of a button drivers can opt for this system around town, but the range is just over a mile.

In ECO mode throttle response to aggressive acceleration is reduced and air conditioning control is adjusted to support better fuel economy.

Toyota says this mode can help drivers to reduce fuel consumption by 10 to 15 per cent. There is a monitor on the dashboard showing how much power you are using.

Power mode boosts power to improve acceleration and give a sportier drive, but obviously increases fuel consumption.

Top speed of the new Prius is claimed at 112 mph with a 0-62 mph sprint time of 10.4 seconds.

With such a range of power systems you might think the changes from one to the other would be noticeable but I found the switchovers to be seamless and smooth.

Styling of the new Prius is impressive. It has sweeping lines and low wind resistance, maximizing aerodynamic efficiency which aids improved handling and fuel economy.

It is a heavy motor, and I could feel that when taking fast corners.

It isn't as nimble as conventional cars of a similar size. I also thought that despite the aerodynamic claim by Toyota there was a fair bit of wind and road noise when on the move.

The Prius's cabin is very comfortable and spacious. Boot space has increase by 30 litres over the previous model. With rear seats in position it offers 445 litres and with seats folded down there is a flat load floor and 1,120 litres of space, enough for three sets of golf clubs.

Seats are firm but supportive and the layout of the controls is excellent. I particularly liked the head-up display which allows you to look straight ahead while glancing at the speedometer.

When the new Prius goes on sale in the UK it will be available in three grades: T3, T4 and T Spirit.

Prices remain unchanged for T3 and T Spirit at 18,370 and 21,210 respectively. T4 comes in at 19,990.

Head-up display, seven airbags, automatic air conditioning, front fog lamps and smart entry and start are standard on all models.

Options include a new solar sunroof which runs in combination with a remote air conditioning system (a world first). Activated by pressing the A/C button on the key fob it can lower cabin temperature for up to three minutes before the car is occupied. This is a 1,450 option.

Toyota UK aims to sell around 4,500 new Prius in 2009 and 7,200 in 2010, taking a 5.9 per cent share of medium-sized car market.

The Prius costs a little more than other comparable sized motors and its hybrid rival the Honda Insight but taking into consideration its cost-saving features on fuel consumption, CO2 emissions, road tax and congestion charges I think this hybrid could well be a major player in the mainstream market.

Industry Slumps, but Prius Inspires Waiting List

June 12th, 2009

New York Times

TOYOTA CITY, Japan Throughout Toyota's global operations, managers are scrambling to cut costs in the wake of record losses.

But at Toyota's Tsutsumi plant, managers have the opposite problem: meeting demand for the third generation of the Prius, which has become an instant hit in Japan and is rolling into American showrooms now.

The Prius plant has brought back overtime a rarity these days, given Japan's weak economy and recruited workers from Toyota factories across the country.

The success of the new Prius, which like its predecessors is a gas-electric hybrid, is crucial if Toyota is to bounce back from a loss in 2008, its first since 1950, and an even deeper loss in the first quarter of 2009.

To be sure, no one at Toyota expects the profit earned on the Prius alone to revive the company's fortunes, but the buzz of the car's initial success is at least diverting attention from the auto giant's stumbles.

In Japan, Toyota received 80,000 orders for the car before it went on sale, a fifth of the company's sales goal of 400,000 worldwide for the year, about half of that in the United States.

The company sold 110,000 Priuses in Japan in May and there is a waiting list of several months helped by government incentives that encouraged sales of fuel-efficient cars. (Toyota has sold more than 1.27 million Priuses worldwide since its debut in 1997.)

The demand is rippling down the supply chain. One Japanese supplier, a Panasonic EV Energy factory that makes the batteries that power the Prius hatchback, is also working around the clock.

It had shut down its factories for 17 days because of slow sales in the first four months of 2009. But since the Prius went on sale in May, the battery maker has stepped up production and declared a moratorium on vacations.

The popularity of the Prius is a bright spot in a global auto industry still reeling from the bankruptcies of General Motors and Chrysler. The rest of Japan's auto sector has slumped along with the global economy, prompting factory shutdowns and layoffs.

Despite the Prius's strong start, Toyota, the world's largest automaker by sales, predicts more red ink this year. The company said in early May that it expected global sales to decline 14 percent in the year to March 2010, weighed down by sluggish sales in North America, its biggest market. But strong Prius sales could help Toyota surpass its initial, dismal global sales goal of 6.5 million units this year. As recently as 2007, Toyota's global sales topped 9 million vehicles.

I feel very relieved and excited that they are selling well, said Akihiko Otsuka, chief engineer of the Prius, at a recent tour of Toyota's design laboratories and factories.

I expect sales to push up the entire car market, he said. I am not pessimistic about the future.

New government cash incentives for environmentally friendly cars, as well as more choices as automakers go head to head on fuel-efficient cars, are spurring demand, analysts say. Honda Motor started selling its Insight hybrid in March in Japan and the United States, while Mitsubishi Motors said last week that it would market the iMiev, a compact electric car, starting in July.

Toyota executives hope the strong start by the Prius will be repeated in the United States, where some dealers have been accumulating waiting lists for more than a year. Plans for a new hybrid car factory in Blue Springs, Miss., originally scheduled to open in 2010, have been suspended since December as sales flagged. Though Toyota executives remain tight-lipped, analysts say that the automaker, with its Japanese production lines already so busy, could soon make a decision about the plant's future.

Sales are strong in Japan, but we will have to see how sales do overseas to decide whether we need to expand capacity, the Toyota executive vice president, Takeshi Uchiyamada, told reporters. He said investing in hybrid-car manufacturing was more risky than other types of factory investment because of higher overhead costs.

It's a good thing Toyota has been able to produce a car that sells well in this difficult climate, said Tatsuo Yoshida, a Tokyo-based analyst at UBS Securities.

Prius sales in the United States, which soared last summer as gasoline prices topped $4 a gallon, fell sharply along with gas prices during fall and winter. But it is still the company's third-best-selling car, behind Camry and Corolla. Toyota devotes three manufacturing lines in Japan to the Prius two at Tsutsumi, and another at a subsidiary assembler. At full capacity, the two plants are able to make about 50,000 Prius cars a month, Toyota executives say, about 1.5 times the pace needed to meet its global sales target of 400,000 units.

The surge has revived companies up and down the supply chain. With its plant running 24 hours a day, Panasonic EV Energy, a joint venture between Toyota and the electronics maker Panasonic, is planning another factory that will allow it to double its battery production by next year, to a million packs a year.

If a lot of hybrids are sold, it's possible we'll start producing overseas, the company chief executive, Yoshio Hayashi, said. Batteries are very heavy, so it's good to make them close to the cars.

The company, which sends about 92 percent of its batteries to Toyota, also serves General Motors and plans to supply Chrysler soon. The company produces mostly nickel-metal hydride batteries, though research on more advanced lithium-ion batteries is under way.

At Aisin, the supplier that makes water pumps and Prius parts, a spokesman, Daisuke Kondo, stressed that the company was a long way off from a full recovery. Aisin expects to book 40 billion yen, or $407 million, in sales from hybrid-related parts in the year through March 2010, a 30 percent increase from the previous year.

With huge investments in its hybrid technology, Toyota says it is determined to keep gas-electric hybrid systems at the center of its green car lineup even as electric cars, plug-in hybrids or hydrogen-powered cars are developed.

An electric car being developed by Toyota is to be introduced in 2015. For now, vehicles powered only by batteries are neither powerful nor cheap enough to be a viable alternative to a gas engine cars for most drivers, while hydrogen cars and plug-ins face cost and infrastructure challenges, another executive vice president at Toyota, Masatami Takimoto, said. Eventually, all three types hybrids, electric cars and plug-in hybrids will co-exist, he said, in part because energy policies in different countries will determine which cars thrive and where.

Until then, the hybrid is the leading energy-saving technology, said the chief Prius engineer, Mr. Otsuka. And in hybrids, he said, Toyota is 10 years ahead.

Toyota to ramp up U.S. output by 65,000

June 5th, 2009

Hiroshi Ikematsu/Yomiuri Shimbun Correspondent
Daily Yomiuri Online

NEW YORK--Toyota Motor Corp. is set to increase its U.S. production by 65,000 vehicles for the June-August period, the company announced Wednesday.

Since the summer of 2008, Toyota has significantly curtailed production in the United States in response to the slowdown in the market for new automobiles. However, the company has now decided the market is bottoming out as a result of inventory adjustment.

Toyota plans to increase U.S. production of six lines, specifically Camry and Corolla sedans, Sienna passenger vans and RAV4 sport-utility vehicles, and Tacoma and Tundra pickup trucks. The company has not announced the total number of vehicles to be produced in the June-August period.

Monthly sales of Toyota vehicles in the United States have fallen more than 30 percent on a year-on-year basis since November. As a result, the company has trimmed production by suspending operations at some of its seven U.S. factories, reducing employees' work hours and introducing work-sharing programs.

Toyota started reviving production in Japan in May.

Toyota to start leasing plug-in hybrids in Japan, US, Europe

June 3rd, 2009

Lethbridge, AB student eco-leader wins Toyota Earth Day Scholarship national award - Canada's top environmental scholarship

June 2nd, 2009

Adil Adatia, the winner of, the 2009 Toyota Earth Day Scholarship national award, was presented with the award today at a ceremony in Toronto, ON. Earth Day Canada President Jed Goldberg and Toyota Canada Inc. President Yoichi Tomihara recognized Adil Adatia's outstanding achievements in environmental community service, academics and extracurricular participation. To date, $500,000 has been awarded to 100 exceptional young Canadians through the Toyota Earth Day Scholarship Program.

Adil is a perfect example of a student who aspires to better their environment and make lasting impacts in their community, said Jed Goldberg, President of Earth Day Canada. He has truly stepped forward as an environmental leader and is most deserving of this honour.

Adil, from Lethbridge, AB, was selected from a dedicated group of 15 students, all regional scholarship recipients who were chosen from a pool of hundreds of applicants across Canada. Adil's commitment to environmental action is inspiring. At just 17 years old, he is already highly involved in scientific research and discovery and is the Youth Coordinator of the Southern Alberta Community for Environmental Education, and the Founder of his school's Environmental Club.

Adil has conducted original research in bio-pesticides where he demonstrated how fungi could be used as an environmentally-friendly alternative to chemical pesticides in the control of grasshopper populations that attack crops in Alberta. His project won accolades at the 2007 Canada-Wide Science Fair, winning both the silver medal for biotechnology and pharmaceutical sciences and the Agriculture and Agri-Food Award. He is also an Executive Member of the Student Mentorship Association Regarding Technology and Science (SMARTS).

At his high school, Adil spearheaded the creation of a drought-tolerant garden on unused school grounds to address issues of water shortages and endangered species in southern Alberta. The garden will also have a registered Monarch Butterfly Waystation with public information sessions to follow on how to develop drought-tolerant landscaping throughout the community.

How Canada's youth engage with the world now says a lot about how they'll shape the world tomorrow, said Yoichi Tomihara, President of Toyota Canada Inc. That's why we're so pleased to honour Adil with the national award, for demonstrating such exemplary academic and environmental excellence. I'm confident this passionate student leader will help show all Canadians how they can live Earth Day, Every Day.

In addition to the $5,000 award he received as a regional scholarship finalist, Adil was presented with a Panasonic notebook computer.

Toyota Prius units might be limited in U.S. due to the high demand in Japan

May 29th, 2009

4wheelsnews.com

The third generation 2010 Toyota Prius became an instant sensation in Japan when it went on sale last week, resulting in a delay in the hybrid?s availability in the markets of the US. There were 80,000 advance orders for the 2010 Toyota Prius in Japan alone.

The initial goal of Toyota was to sell about 100,000 units of the third generation Prius in Japan for the whole year, but with the target almost reached in just a week of sales the carmaker is now thinking of setting aside more units for Japan and sacrificing its international markets. So, although Toyota has planned to allocated models for the US it is about to review its sales plan and reallocated the production plan due to the strong demand for the Prius in Japan. Now the Japanese car maker is expecting to sell about half a million units of the new generation Prius annually around the world with half of them being sent to the US. Although Toyota can increase production figures the drawback is that batteries are not as available as they wish them to be, therefore there is a possibility that the carmaker will be limiting the number of units it will be selling in some markets.

The 2010 Toyota Sequoia: new 4.6L engine boosts power and saves fuel

May 21st, 2009

The 2010 Toyota Sequoia SR5 4.6L model features an new engine that delivers more power, but reduces fuel consumption versus the 4.7L engine it replaces, noted Warren Orton, Director, Toyota Canada Inc. Then we make things better for all 2010 Toyota Sequoia models, with a host of no-compromise features.

Highlights of what's new in the 2010 Toyota Sequoia line-up include:

• New standard equipment on all models, including: driver and front passenger knee airbags; Integrated XM Satellite Radio and USB audio input; redesigned glove box with LED lamp.
• A choice of three models: the Sequoia SR5 4.6L; the Sequoia Limited 5.7L; and the Sequoia Platinum 5.7L.

New 4.6L engine:

• The Sequoia SR5 4.6L, featuring a 4.6L i-FORCE V8 and six-speed automatic with TOW/HAUL mode. This combination delivers more peak horsepower (310 vs. 276), more peak torque (327 lb-ft vs. 313 lb-ft) and improved fuel efficiency (combined city/highway of 13.8L / 100km vs. 14.4L / 100KM) than the 4.7L engine/five-speed automatic transmission fitted to similar 2009 models.

The new 4.6L engine's performance can be directly attributed to two technologies that are new to the Toyota Sequoia. The 4.6-litre V8 features a Cooled Exhaust Gas Recirculation (EGR) System which reduces smog-forming emissions and improves overall fuel efficiency. Additionally, this new engine adopts an Acoustic Control Induction System (ACIS) to optimize power and torque output.

• Sequoia SR5 4.6L adds the following standard equipment: auto-dimming rear view mirror with integrated backup camera and compass; integrated garage door opener; steering wheel audio controls; and leather-wrapped steering wheel

Tried and true 5.7L engine:

• The return of the powerful and capable 5.7L i-FORCE V8 in the Toyota Sequoia Limited 5.7L and the Toyota Sequoia Platinum 5.7L models. This proven engine delivers up to 381 horsepower and up to 401 lb-ft of torque, plus a towing capacity of up to 9,100lbs / 4,125KG, with a combined city/highway fuel efficiency of 14.0L / 100KM.
• Sequoia Limited 5.7L adds the following standard equipment: auto-dimming rear view mirror with integrated backup camera and compass; power tilt and telescopic steering wheel; Reverse auto-tilting exterior rear view mirrors; power-folding auto-dimming side mirrors with puddle lamps; driver's seat memory system with linked exterior rear-view mirrors; and more.
• Sequoia Platinum 5.7L adds the following standard equipment: XM Real-time Traffic capability; woodgrain and leather-wrapped steering wheel and shift knob; interior woodgrain trim; and more.
• A new available Technology Package for the Toyota Sequoia Limited 5.7L, featuring: a voice-activated DVD-based navigation system with back-up camera; rear-seat DVD entertainment system with 9 monitor; XM Satellite Real Time Traffic capability; and more.

Toyota is committed to building vehicles that respond to the needs and desires of Canadian drivers, Mr. Orton concluded. When what's needed is a full-size, full-performance, fully-equipped SUV, the 2010 Toyota Sequoia can handle it with more power and less fuel.

The 2010 Toyota Sequoia full-size SUV is now on sale across Canada, with a manufacturer's suggested retail price starting at $48,320.

The 2010 Toyota Sienna: Toyota offers more choice and value for Canadian minivan-buyers, making the most well-equipped Limited model available in a fuel-efficient front-wheel-drive

May 21st, 2009

As the industry is offering fewer choices for the minivan segment, the 2010 Toyota Sienna minivan offers more for busy Canadian families. The new Limited 7-Passenger FWD model joins the Sienna line-up, making the best-equipped Limited model available to Canadian families seeking fuel-efficiency and value without sacrifice on quality, safety, comfort, and convenience. The 2010 Sienna is available in several trim levels, seven- and eight-passenger cabin configurations and a choice of fuel-efficient front-wheel-drive models or the extra confidence of all-wheel-drive models riding on run-flat tires. For the 2010 model year, there is a Sienna for every active family.

Toyota knows Canadians value the versatility and efficiency of a minivan, so we're not going to let them down for the 2010 model year. In fact, we are offering the highest trim level, the Limited model, in a lower-priced front-wheel-drive. The 2010 Toyota Sienna Limited 7-Passenger FWD delivers fuel efficiency with no compromise on a full suite of active and passive safety systems, and many comfort, convenience and style features to make even the longest road trip an enjoyable experience, said Warren Orton, Director, Toyota Canada Inc. This new model joins our already broad selection of Sienna models that exemplify proven quality, safety, power, and versatility, with numerous seating configurations, drivetrains, and trim levels to suit every taste and budget

Highlights of the 2010 Toyota Sienna line-up include:

• New Limited 7-passenger model features the following: 17-inch alloy wheels, power moonroof, integrated signal lamps, roof-mounted spoiler, automatic headlamp system, leather seats, heated front seats, 10-speaker JBL audio system with 6-disc CD Changer, Rear Intuitive Parking Assist, Anti-theft system, and much more.
• Eight editions in CE, LE and Limited trim levels
• Seven or eight passenger configurations
• Front-wheel-drive or all-wheel-drive models
• The power, performance and fuel efficiency of a 3.5L six-cylinder engine coupled to a five-speed automatic Electronically-Controlled Transmission (ECT): up to 266hp at 6,200 rpm and up to 245lb-ft of torque at 4,700 rpm, and combined city/highway fuel consumption rating of 10.1L / 100km (front-wheel-drive) or 11.6L / 100km (all-wheel-drive)
• Cargo capacity of up to 4.22m3 / 148.92ft3 and 3,500lb / 1,587kg towing capacity
• A full suite of standard safety systems, including: Vehicle Stability Control; Traction Control; Antilock Braking System with Electronic Brake Force Distribution; three-point lap and shoulder belts for all positions; six air bags.
• Generous standard convenience and comfort equipment, including power door locks, heated mirrors and windows; dual zone climate control; cruise control; a conversation mirror that makes it easy to monitor the back seats; smart in-cabin storage systems such as shopping bag hooks; and more.
• Audio with standard AM/FM CD-player with MP3 capability, audio auxiliary input jack, 6-speakers, and steering wheel audio controls

Canadians have told us they want a minivan that does it all one that offers quality, dependability safety that is and packed with features, plus powerful and stylish, Mr. Orton continued. In the 2010 Sienna, we're confident families from coast to coast will find the ultimate minivan a versatile vehicle that they love to own and drive.

The 2010 Toyota Sienna minivan is now on sale across Canada, with a manufacturer's suggested retail price starting at $29,500.

The 2010 Toyota Tundra: new more powerful 4.6 litre engine makes Tundra a fuel economy leader

May 21st, 2009

Canadians who need a truck for work are looking for power, fuel-efficiency, utility, and comfort that they can depend on. That's why Toyota has upgraded the Toyota Tundra full-size, work-ready pickup truck for the 2010 model year with a new 4.6 litre V8 engine available on 4x2 and 4x4 2010 Tundra models. With 310 horsepower, 327 lb-ft. of torque and a combined fuel consumption rating of 12.1 L/100 km, this new engine achieves 12 per cent more horsepower and an 11 per cent improvement in fuel consumption versus the 4.7 litre engine it replaces, making the 2010 Tundra with 4.6 litre engine the most fuel efficient conventional full size pickup truck. Finally, all 15 Tundra models adopt new standard safety and design features regardless of engine, cab and cargo bed configurations, making Tundra ready for whatever job you need to throw at it.

For the 2010 model year, Toyota Tundra adopts a new 4.6L engine that generates 12 per cent more horsepower, plus an 11 per cent fuel efficiency improvement that delivers on Toyotas more power/less fuel philosophy, noted Warren Orton, Director, Toyota Canada Inc. New standard safety features and options packages give Tundra owners even more value. With 15 models to choose from, the 2010 Toyota Tundra fits into every hard-working Canadians life.

Highlights of the 2010 Toyota Tundra line-up include:

• A choice of 15 models five 4x2 Tundra models and 10 4x4 Tundra modelss. From the Tundra 4x2 Regular Cab Long Bed 4.6L to the Tundra 4x4 CrewMax Platinum 5.7L, there's a Tundra to suit every need, taste and budget.
• A choice of three cab sizes: the three-passenger Regular Cab, five or six-passenger Double Cab, or five or six-passenger CrewMax cab.
• A choice of three bed lengths: 5.5 foot, 6.5 foot, or 8.1 foot big enough to haul full size plywood, drywall or other sheet materials.
• Additional safety equipment, including: driver knee airbag fitted as standard on all models;
• More models fitted with Toyota's adjustable headlamp levelling system as standard; more models fitted with fog lamps as standard; more models fitted with towing mirrors as standard; and an upgraded available navigation system that responds to voice commands.
• Additional convenience equipment, including: more models standard fitted with features such as map lamps, an auto dimming rear view mirror with integrated compass, an integrated garage door opener, and/or a fold down seatback table fitted to the front passenger seat.

4.6L engine models:

• A new 4.6L i-FORCE V8 and six-speed automatic with TOW/HAUL mode and Acoustic Control Induction System (ACIS), available on two 4x2 models and three 4x4 models. ACIS optimizes power and torque output. Compared to the 4.7L engine and five-speed transmission on 2009 Tundra models, this new combination delivers 12 per cent more peak horsepower (310 vs. 276), more peak torque (327 lb-ft vs. 313 lb-ft) and an 11 per cent improvement in fuel efficiency (combined city/highway of 12.1L / 100km vs. 13.6L / 100km), makingthe Tundra with 4.6 litre engine the most fuel efficient conventional full size pickup truck.
• New Leather and Navigation Package available on 4x4 Double Cab SR5 4.6L model adds DVD-based Navigation system, 20-inch alloy wheels and tires, leather seats, and heated front seats.

5.7L engine models:

• The powerful and capable 5.7L i-FORCE V8 in three Tundra 4x2 models and seven Tundra 4x4 models. This proven engine delivers 381 horsepower and 401 lb-ft of torque, plus a towing capacity of up to 10,800lbs / 4,895KG, with a combined city/highway fuel efficiency of 13.3L / 100KM (4x2) or 14.5L / 100km (4x4).
• A new Toyota Tundra 4x4 CrewMax Platinum 5.7L model, featuring: new 20 aluminum alloy wheels; perforated leather seat surfaces with ventilated and heated front seats; integrated XM Satellite Radio and USB audio input; woodgrain trim, woodgrain steering wheel, and leather and woodgrain shift knob; interior chrome trim and silver-painted inner door handles; auto up/down power windows for the driver and front passenger; and more.

At Toyota, we understand that Canadians value their work-truck-buying dollar, and the 2010 Toyota Tundra is part of a 70 year of truck building history that has weathered the toughest environments on the planet, Mr. Orton concluded. That's why; the 2010 Toyota Tundra is a full-size, full-performance pick-up that stands head and shoulders above everything else on the road or on the job site.

The 2010 Toyota Tundra full-size pick up truck is now on sale across Canada, with a manufacturer's suggested retail price starting at $24,995.

Toyota voted most trusted brand by Canadians

May 20th, 2009

Toyota voted most trusted brand by Canadians in Reader?s Digest survey Canadians choose Toyota as both Most Trusted Passenger Car Manufacturer and SUV Manufacturer

Trust. It?s something Toyota Canada works very hard to earn from its customers. That?s why Toyota is proud to be voted Canada?s Most Trusted Brand in two categories ? Passenger Car Manufacturer and SUV Manufacturer ? in a national study commissioned by Reader?s Digest. ?This is a remarkable honour and we?re humbled to accept these important endorsements from Canadians,? noted Stephen Beatty, Managing Director of Toyota Canada Inc. ?At Toyota, we know that trust is something you have to earn - and keep. From proven environmental innovations that mean savings at the pump, to quality manufacturing that means fewer repair bills, to industry leading resale values when drivers are ready to move on to their next Toyota, Canadians trust Toyota to deliver real value.?

Reader?s Digest Canada commissioned Harris/Decima to conduct a research study into Canada?s most trusted brands as part of a Reader?s Digest global initiative. The results are reported in the June 2009 issues of Reader?s Digest and Selection du Reader?s Digest magazines.

?We?d like to thank Reader?s Digest and Selection du Reader?s Digest for these awards, as well as the many Canadian drivers who have voted Toyota as one of their most trusted brands,? Mr. Beatty continued. ?We continue to work hard to earn that trust, with a commitment to building Canada?s most popular Toyota models right here in Canada, and a philosophy of continuous improvement and a desire to make things better for our customers and our communities.?

Toyota offers Canadians real value and peace of mind, by building and selling a full range of high-quality, reliable and fuel-efficient passenger cars, trucks and SUVs.

Toyota Canada Inc. ranks 9th overall out of 100 Canadian corporations in Leger Corporate Reputation Study

Monday, May 11, 2009

In a Leger survey asking Canadians to rate 100 corporations based on their reputations, Toyota ranked 9th overall the only automaker to make it into the Top 10. The results of the 5th annual Corporate Reputation Study conducted by Leger Marketing are published in the May 11th issue of Marketing magazine.

A strong corporate reputation is proof that Canadians see their own values reflected in the Toyota brand, noted Stephen Beatty, Managing Director of Toyota Canada Inc. As a respected brand, Toyota has a rich history of quality products and services, respect for people and the environment, continuous improvement and giving in the communities where we live, work and play, all in an effort to make things better.

We're honoured to receive such a prestigious ranking and thank Canadians for choosing Toyota as one of their favourite brands, continued Mr. Beatty. We also thank Leger Marketing and Marketing magazine for conducting the survey.

Toyota vehicles continue to offer Canadians quality products and services they can trust. Canadians can turn to Toyota for quality, fuel efficient vehicles that provide the highest value from the initial purchase experience, to lower maintenance costs and great customer service throughout the ownership experience, to high resale values.

As a Canadian corporate citizen, Toyota is also committed to environmental stewardship and community involvement. Toyota aligns itself with like-minded organizations to achieve its goals for the automotive industry, the environment, and for society, including partnerships like the Toyota Earth Day Scholarship, Toyota Evergreen Learning Grounds program, Special Olympics Canada and Scientists in School.

Toyota continues to work hard to earn the trust of Canadians, with a commitment to investment in Canada and building the most popular Toyota models where they are sold. The Toyota Corolla, Matrix and RAV4 are all produced in Ontario by Toyota Motor Manufacturing Canada.

Toyota RAV4 and Lexus RX 350 enjoy best-ever sales months

May 1st, 2009

(TORONTO)Spring is traditionally the busiest car-buying season in Canada, and as the market showed signs of restored confidence, Canadian drivers turned to Toyota Canada Inc. (TCI) for quality, fuel efficiency, and value in April.

TCI?s sales of Toyota and Lexus cars, SUVs and trucks totalled 21,220 in April (off 16.6% from April 2008). This included 19,599 Toyotas sold during the month (off 17.9%, a stronger performance versus March 2009). Lexus also enjoyed its best-ever April, with 1,621 models sold (up 4%).

Highlights for April 2009 (versus April 2008):

• The addition of new 2WD editions, starting at just $24,295, helped the Toyota RAV4 achieve an all-time record. With 2,718 models sold (up 18.9%), this is the fourth-straight record sales month for Canadian-built RAV4.
• The Toyota Venza continued to show strong sales growth, with the powerful yet efficient four-cylinder edition added to the line up.With April sales of 948, this was the strongest month yet since its debut in Canadian showrooms this past January.
• Yaris Sedan enjoyed a best-ever April record, with 2,936 models sold, up 7.2%. Yaris Hatchback enjoyed strong sales as well, with 2,135 models sold, up 10.1%.
• The Canadian-built Lexus RX 350 enjoyed an all-time record month. Following a record March for the RX 350, the all-new 2010 model helped power April RX sales to 748 (up 48.4%).
• The RX 400h hybrid luxury sedan had a best-ever April record, with sales of 216 (up 87.8%).

"The Canadian automotive market is showing renewed confidence, and strong sales of the Toyota RAV4 and Yaris series point to this change,? noted Warren Orton, Director at TCI. ?Toyota?s Red Tag Days incentives have been an important factor in encouraging Canadian vehicle purchases, and for May even more vehicles benefit from enhanced cash, lease and finance offers.?

?We thank Canadian drivers for their continued support this spring,? Orton continued. ?From initial purchase, to an affordable cost of ownership, to high resale value, Canadians know they can trust a Toyota to maximize the value of their vehicle-buying dollar ? today and tomorrow.?

Toyota cranking up Prius production to meet early demand in Japan

April 27th, 2009

autobloggreen

...Toyota is responding to over 40,000 orders received in the first three weeks of April for the 2010 Prius by increasing production rates. Toyota had originally forecast about 300,000 sales for 2009, but has now increased that to 500,000 worldwide. Prius production was originally scheduled for 40,000 units per month for the rest of this year, but rate will now go to 50,000 per month starting in June. Toyota expects pre-orders in Japan to hit between 60,000 and 70,000 by the time deliveries start. In fiscal 2008, which ended March 31, Toyota sold only 70,618 Priuses in Japan.

Pontiac Vibe to be replaced with another shared Toyota model?

April 27th, 2009

autoblog

There are a lot of questions left unanswered after General Motors announcement this morning that its Pontiac division was not long for this world. One of those is what will happen to GM's joint venture agreement with Toyota to produce models at the New United Motor Motor Manufacturing Inc. (NUMMI) facility in California. The Pontiac Vibe is currently produced there along with the Toyota Matrix, its platform mate. GM has stated that it's already negotiating with Toyota to produce a new model at NUMMI that would be sold under one of the automaker's remaining four brands ? Chevy, Buick, Cadillac or GMC.

Pontiac spokesman Jim Hopson told Automotive News, "There's really nothing wrong with the Vibe. Its only problem right now is that it is a Pontiac." The Vibe, a tall five-door hatchback, could simply be rebadged a Chevy to keep development costs down, though selling such a model in bow tie dealerships could cannibalize sales of the HHR, which itself is scheduled to be replaced in 2011 by a production version of the Orlando Concept. Or, GM could simply start fresh and develop an all new model off of the Corolla-derived platform that underpins the current Matrix and Vibe. As with all things GM at the moment, nothing is firm and more details (and rumors) will surely follow.

2010 Toyota Tundra U.S. Pricing Announced

April 27th, 2009

pickuptrucks.com

Toyota has announced pricing for the 2010 Tundra full-size pickup, and it will start at $22,960 for a regular cab, standard bed, two-wheel-drive model with the base 236-horsepower, 4.0-liter V-6 engine and all-new Work Truck Package. Prices go up to $42,155 for a CrewMax Limited four-wheel-drive model with the top-of-the-line 381-hp, 5.7-liter V-8.

Toyota has also given the Tundra several notable updates, including an all-new small-displacement eight-cylinder gas engine.

Replacing the Tundra's legacy powertrain, which consisted of a 4.7-liter V-8 and five-speed automatic transmission, is a 4.6-liter V-8 rated at 310 hp and 327 pounds-feet of torque, paired with a new six-speed automatic. Fuel economy estimates for two-wheel-drive Tundras with the 4.6-liter V-8 are 15/20 mpg city/highway. Selecting the 4.6-liter V-8 powertrain saves approximately $1,000 over choosing the 5.7-liter V-8 option. (Please see our complete road-test review of the new 2010 Toyota Tundra with the 4.6-liter V-8.)

Tundra models are split into two classes: Tundra Grade and Limited Grade. Tundra Grade models sport a new two-bar front grille and revised taillamps, while Limited Grade models wear a billet-style grille. Additional standard equipment on all Tundra pickups includes driver and front-passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage and dirt. Also, a shelf to help organize storage space has been added to the lower glove box.

The new Tundra Grade Work Truck Package is aimed at commercial buyers. It's a stripper model available in only regular or Double Cab configurations with vinyl seating and rubber floors. Work Truck Tundras will be priced from $195 to $1,030 less than the truck?s standard MSRP, depending on the model. For example, a regular cab Tundra Grade V-6 is listed at $23,155. However, if it's equipped with the Work Truck Package the MSRP is reduced by $195, bringing the Work Truck MSRP for this model down to $22,960.

At the high end of the spectrum is the new Platinum Package option for Limited Grade Tundras, equipped with a 5.7-liter V-8. It includes heated and ventilated seats, a sunroof and wood-grain trim for an extra $4,662. A Limited Grade 5.7-liter V-8 Tundra CrewMax with the Platinum Package is priced at $46,817.

The 2010 Toyota Tundra goes on sale later this month in the United States.

2009 Toyota Camry emphasizes substance over style

April 25th, 2009

Toronto Star

The 2009 Toyota Camry is the shy and quiet type, not a car that turns heads or induces swooning stares from strangers.

The current generation Camry, redesigned for the 2007 model year, is easily the most aggressive looking since its introduction but as full-sized sedans go, the 2009 edition is still the wallflower, at least design-wise, in its category.

But if it's not the best looking, it certainly is competitively priced. Pricing across all trim levels dropped this year with the biggest savings on the entry-level model. The four-cylinder LE starts at $23,400 compared to the 2008 model, which listed for $25,900. The high end of the spectrum is the XLE V6 with a price tag of $35,020 ? or, if you please, $100 more expensive than an entry-level BMW 323i with similar interior features and 68 less horsepower but a BMW logo on the hood.

The Camry's main competition doesn't come from Germany, however, but from the Ford Fusion, Honda Accord and Mazda6. These three competitors offer similar features and starting prices. In my opinion, all three look substantially better than the Camry. Even the Mazda6, which curtailed its funky design, still would win a beauty contest if pitted against the Camry.

Where the big differences can be found is with the entry-level model and the availability of an automatic transmission. The Camry's base price includes a five-speed automatic transmission where the other three all offer manual gearboxes. In the case of the Honda Accord, the entry-level price is $26,290 when you add an automatic, almost $3,000 more than the Camry's LE.

All four manufacturers offer six airbags: front, front side-impact and front and back side curtains. Toyota is the only one to offer a driver's knee airbag meant to curb hip injuries during a frontal crash.

All nameplates offer a combination of ABS and Electronic Brakeforce Distribution (EBD) as standard on most of their trim levels.

The Mazda6 in particular can give the Camry a run for its money. Its suspension has been tamed, resulting in a much smoother ride similar to the Camry's. The Mazda6 also has like features at every price point and looks much cooler without going over the edge.

The Camry's centre stack is simple and practical. There are four big knobs for controlling the volume and tuning the radio, and two more for climate control. These were mated with thick long buttons for completing functions like selecting what audio mode you'd like or which vents should be pumping when the air conditioning is on.

As the father of two young children, I am aware of the importance of rear-seat room and trunk space. I need to be able to sit in the rear seat in case one of the kids requires attention. I'm about 6-foot-1 and had no trouble adjusting the driver's seat so I was comfortable and then sitting in the rear seat behind it.

I was also impressed at how easy it was to reach the anchors for children's seats. Some manufacturers bury these things way under the seat and you have to dig for them like treasure, not so in the Camry.

Trunk space was impressive as well but not cavernous like other vehicles in the class.

Most recently I drove the top-of-the-line XLE complete with a handful of amenities that didn't add up to more enjoyment. My iPod didn't sound much different on the 440-watt JBL stereo system included in the XLE than the 160-watt system in the LE and SE.

I also found the push-button start to be a real pain.

I would put the car in park and although I thought I had pushed the button sufficiently to turn the car off, I hadn't. Instead I would be walking away trying to lock the doors with the key fob only to have the car dinging at me. It got to the point where I had to concentrate on turning off the car when it's usually an automatic reaction.

Canadians are value-minded and the Camry's sticker price for entry-level models can definitely overcome some of the lack of sexiness but as soon as you begin adding options and the V6 engine, the competition starts looking mighty nice.

The 2009 RAV4: Toyota adds 2WD models to its winning line of fun an functional Canadian-built compact SUVs

April 14th, 2009

(TORONTO) - Boosting RAV4's notable fuel efficiency with a $24,295 MSRP, Toyota shows Canadian drivers looking for maximum adventure and minimal fuel costs that the Toyota RAV4 is their perfect partner. And they've known it for more than a decade now; ever since Toyota created a whole new type of vehicle the compact SUV when it introduced the RAV4 in 1996. Now, as the 2009 RAV4 models roll into Toyota Dealers across Canada, new urban-savvy two-wheel-drive editions join the ever-popular RAV4 models featuring four-wheel-drive.

Five two-wheel drive models will join the six four-wheel-drive options currently available to Canadian drivers. Regardless of drive train, the 2009 Toyota RAV4 features the same great choice of energetic yet fuel-efficient 4-cylinder or powerful V6 engines, plus a generous suite of standard safety and convenience features, making the RAV4 the perfect vehicle for Canadian drivers seeking more choice, more value and more fun.

The Toyota RAV4 is the perfect blend of power, efficiency, versatility and fun, said Warren Orton, Director, Toyota Canada Inc. The addition of two-wheel-drive models for the 2009 model year provides a great incentive for those who do not need four-wheel-drive capability. It builds on Toyota's more power less fuel no compromise approach to anticipating the needs and desires of Canadians, and another way we make things better for Canadians seeking the best of the car and truck worlds, combined in a smartly styled package.

Whether it's two-wheel-drive or four-wheel-drive, the 2009 Toyota RAV4 is available with a new, more efficient 2.5-litre 4-cylinder engine that produces up to 179 hp (13 more than the 2008 model), even as it achieves improved fuel efficiency. The new engine is mated to a 4-speed automatic transmission. Meanwhile, those looking for maximum power will enjoy the proven and muscular 3.5-litre V6, which is paired with a 5-speed automatic to produce up to 269 horsepower.

A generous suite of handling and control technologies let drivers push the 2009 Toyota RAV4 to its limits, while each vehicle comes stacked tall with standard features, including: MP3 capability; power door locks, windows and heated mirrors; cruise control; Optitron gauges; a new fuel economy meter keyless entry; air conditioning; plenty of smart storage spaces; six airbags; dual vanity mirrors; and more.

We strive to anticipate consumer purchase habits and economic trends to offer the right product, at the right price at the right time, Mr. Orton continued. Combining Toyota's reputation for quality and empowered team members, RAV4 production at our new, assembly plant in Woodstock, Ontario is the latest expression of Toyota's commitment to building our most popular models where we sell them.

The RAV4 2WD carries a manufacturer's suggested retail price starting at $24,295, with the RAV4 Sport 2WD starting at $28,435 and the RAV4 Limited 2WD starting at $29,905. Suggested starting prices for V6-powered 2WD models are as follows: $30,190 for the RAV4 V6 Sport 2WD and $32,160 for the RAV4 V6 Limited 2WD.

The RAV4 4WD carries a manufacturer's suggested retail price starting at $26,555 with the RAV4 Sport 4WD starting at $30,235 and RAV4 Limited 4WD starting at $31,705. Suggested starting prices for V6-equipped models are as follows: RAV4 V6 4WD at $29,170; RAV4 Sport V6 4WD at $31,990; RAV4 Limited V6 4WD at $33,960.

Scion Reveals iQ Concept

April 8th, 2009

NEW YORK, April 8, 2009 -- At the New York Auto Show today, Scion unveiled a special concept version of the iQ micro-subcompact car designed to meet the transportation needs of young urban trendsetters.

Scion?s iQ concept is a new urban vehicle with a revolutionary package that is just over 10 feet in length and accommodates three plus luggage. As more and more urban centres are revitalized with a new sense of purpose, energy, and creativity, young people are moving in from the suburbs to embrace new urbanism and are looking for a car that suits their needs and delivers high emotional value.

Scion?s iQ concept is the intelligent answer to this need for highly emotional and efficient urban transportation. The convenience of having work, entertainment and culture nearby for young city-dwellers is a significant draw to urban centres. The vehicle must be able to navigate narrow, congested streets, park in tight places, have impressive fuel economy, and have compelling design and function.

?Scion?s iQ concept turns traditional auto design upside down,? said Larry Hutchinson, Director, Toyota Canada Inc. ?Traditionally small vehicles have been thought of as being basic. The iQ concept is just the opposite with its innovative features and iconic urban design, and we believe it fits in well within the Scion brand. Our young, trendsetting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer.?

The production iQ is currently sold in Japan and Europe. Five Axis of Huntington Beach, Calif. took the iQ to the next level with aggressive exterior and interior modifications that show the vehicle?s potential for personalization.

With its 78.7-inch wheelbase, the three-door hatchback can deftly maneuver through city traffic. At the same time, its overall length of 3223.26 mm (126.9 inches), overall width of 1813.56 mm (71.4 inches), and short front and rear overhangs allow the iQ to fit in virtually any city parking space. The front-mounted differential and repositioned steering rack decrease front end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang.

Pushing the wheels of the small, bold concept towards the four corners of the body gives the iQ a confident stance. The custom 18-inch wheels with a nickel finish and wide tires fill the wheel well, adding to its surefootedness. The iQ?s custom front air dam, aero headlamps and high-intensity LED driving lamps signal urban road readiness.

?We believe the Scion iQ micro-subcompact concept is the future of transportation,? said Hutchinson. ?If it should join our future line-up, I think it could reach iconic status like our xB. Its styling will attract attention and if it?s a Scion, you know it?ll be easy to personalize.?

The iQ?s profile is defined by a strong and high beltline. Smooth lines glide from the large, dark finish headlamps, up the A-pillar, across the roof and wrap around the rear emphasizing the concept?s geometric beauty. Side mirrors with integrated turn signals accent the clean design.

The rear emphasizes the vehicle?s modern style. Trapezoidal lines run toward the wheels, from the hatch to the thick rear diffuser, creating a substantial presence. A centre-mounted trapezoid exhaust adds to the vehicle?s distinctiveness, while large, matte-finished rear taillights help keep the vehicle visible.

The iQ?s interior fuses function, style and entertainment. Attention to detail and modern accents can be seen in the illuminated door handle; the swiveling spotlight that hovers over the dash; an illuminated iQ logo on the passenger-side dash and nickel and raw aluminum toned interior panels. Iridescent green and gray honeycomb upholstery covering the door panels and seating areas, combined with the custom exterior paint, provides a balance of freshness and sophistication. Black matte scuba-like polyurethane covers the seat bolsters and is also used on the headliner with a bright green topstitch for a contemporary finish.

The iQ features a 10-inch panel LCD screen on top of the center cluster that serves as the main entertainment console and navigation system interface. With the push of a button, the touch-screen articulates to reveal the entertainment hub. The touch screen can also play movies while the vehicle is parked. When not in use, the screen lays flat on the dash with a translucent cover that emits a colourful display of light pattern to make the interior even more unique.

A few quick strokes to the black panel below the entertainment hub, or steering wheel controls, command the audio system to shuffle through a music library. The centre cluster also features three control knobs for dual front heating and air conditioning settings. The driver and front passenger each have a knob that displays their desired temperature and controls their temperature and fan settings. The centre knob dictates zone control for both occupants.

The instrument panel has a speedometer, warning lamps, and a multi-information display. The multi-information display allows the driver to toggle through the odometer, average speed, temperature, and eco lamp. The eco lamp illuminates during efficient driving to help the driver achieve maximum fuel economy.

Comfortable front passenger legroom was achieved with a newly-engineered, compact air conditioning unit located behind the centre of the front console. The iQ employs a glove bag, with the same textured, honeycomb fabric as the front and rear seats, that can be easily snapped on and off for storage or additional legroom.

Rear seating can accommodate one adult behind the front passenger and a child, small package, or pet behind the driver. Extra slim front seat backs provide rear passengers with legroom. The rear seats are 50/50 and fold flat for increased utility. In addition, the rear seat cushion lifts up to reveal a small flat storage space that can be used for pocket-sized portable music players, small books, digital cameras, or slim laptops.

The iQ does not skimp on safety and is equipped with Vehicle Stability Control (VSC); an anti-lock brake system (ABS) with Electronic Brake force Distribution (EBD); Brake Assist (BA); and nine SRS airbags, which includes the world's first rear window curtain airbag. Other airbags include driver and front passenger front airbags; driver and front passenger seat-mounted side airbags; side curtain airbags; a driver knee airbag; and a front passenger seat cushion airbag.

# # #

SCION iQ CONCEPT VEHICLE

PRELIMINARY SPECIFICATIONS

POWERTRAIN

Engine: 1.3-litre, four-cylinder, VVT-i

Horsepower: 93 hp

Torque: 89 lb.-ft.

Drivetrain: Front wheel drive

DIMENSIONS (mm/inches)

Overall Length: 3223.26 / 126.9

Overall Width: 1813.56/71.4 without side mirrors

2014.22/79.3 including side mirrors

Overall Height:

1445.26/56.9 without antenna

1587.5/62.5 including antenna

Wheelbase: 1998.98/78.7

Seating Capacity: 3+1

MODIFICATIONS

Exhaust: Five Axis custom stainless exhaust

Wheels: Five:AD S6:F custom wheels with nickel finish prototyped by MetalFX 18x8.5 ET03

Tires: Yokohama S.drive 2.5/40R18

Suspension: TEIN Super Street coilover suspension

Body: Five Axis widebody conversion

Burnt nickel accents

Custom accented headlights and taillights

Toyota Develops World's 1st Rear-seat Centre Airbag

March 11th, 2009

(Tokyo) TOYOTA MOTOR CORPORATION (TMC) announces it has developed a
Supplemental Restraint System (SRS) rear-seat centre airbag?the first in
the world?to help reduce the severity of secondary injuries incurred by
rear-seat passengers in a side-on collision.

The new airbag is fitted in a large, fixed, rear-seat centre console that
comes in a version of a Toyota model to be launched in Japan in the near
future. When the vehicle is hit side-on, the airbag deploys from the top
of the console to act as a barrier that helps lessen injuries caused by
passengers colliding with each other or into the console.

TMC has continued to actively develop and make available its collision
safety technologies?including its early commercialization of SRS curtain
shield and knee airbags?to enable its vehicles to better respond to a wider
range of accidents.

TMC, as a part of its efforts to realize sustainable mobility, intends to
strengthen its traffic safety initiatives in the future through: 1) the
development of even safer vehicles and technologies based on TMC's
Integrated Safety Management Concept, 2) participation in the creation of a
safe traffic environment, and 3) activities designed to teach people about
traffic safety, thereby contributing to the complete elimination of traffic
casualties, which can be viewed as the ultimate hope of a society that
values mobility.

*According to TMC research, as of February 28, 2009

**TMC's safety technology and vehicle development concept, which, by
combining safety technologies and systems to provide optimal driving support, aims to successfully develop vehicles that do not cause accidents.

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