The Toyota Prius Prime

Introducing the all-new Toyota Prius Prime

Technological Wonder. Electrifying Design.

Starting from as low as $34,832.50* + HST & Licensing
UP TO $5,000 MAIL-IN Rebate*

The all-new Prius Prime is the evolved form of the first-generation Prius Plug-In Hybrid from Toyota. With an impressively long list of equipment including advanced technologies that now come standard, an all-new aerodynamic exterior, an all-new, premium interior, the Prius Prime is more of a revolution than an evolution. Built using the Toyota New Global Architecture platform, the enhancements start at the core of the all-new Prius Prime and go the distance - with an estimation of more than 965 km on a full battery charge and a single tank of gas.

Toyota Prius Prime Design

The Toyota New Global Architecture platform was introduced on the fourth-gen Prius in 2016. The new platform provides better handling and made the all-new Prius Prime lower, wider, and longer than its forerunner. The exterior is chiseled and features edgy character lines with quad LED headlamps and LED rear combination lamps. The interior is comfortable and versatile with a four-seat cabin including heated front seats, sound-insulating glass, and premium interior finishes. The all-new 2017 Prius Prime is smart, stylish and most importantly efficient.

Toyota Prius Prime Performance

Toyota's new Hybrid Synergy Drive System, which was developed for the all-new Prius Prime, implements Toyota's first-ever use of a dual motor-generator drive system to increase acceleration. Plus dramatic weight reductions and aerodynamic enhancements from the new hybrid drive system improve efficiency up to 22% when compared to it predecessor, the Prius Plug-in. You can now do most of your daily in-town driving without using a single drop of gas courtesy of the hybrid system's new, more powerful 8.8kWh lithium-ion storage battery. And rest easy knowing that if you do run out of electric charge for any reason, you can confidently get to your destination, every time with the incredible efficient gasoline-electric hybrid system.

Toyota Prius Prime Technology

Whether it's the Prius Prime's 11.6" touchscreen, the Qi-compatible wireless smartphone charging system, or the standard heated steering wheel, the all-new Prius Prime is Toyota's most technologically-advanced Prius, yet. The technology experience continues when the driver uses features like the touch-sensor lock to open the door, or the full-colour Head-Up Display and rain-sensing wipers while cruising down the highway.

Toyota Prius Prime Safety

For your peace of mind and safety, the Prius Prime offers eight airbags, whiplash-injury-lessening front headrests, and a backup camera standard. Plus, the all-new Prius Prime now offers more class-leading safety technologies than ever before. Included in every Prius Prime is Toyota's Safety Sense P (Lane Departure Alert, Pre-Collision System, Dynamic Radar Cruise Control and Automatic High Beam) and Toyota Star Safety System (Antilock Brake System, Electronic Brake Force Distribution, Brake Assist, Vehicle Stability Control, Traction Control, and Smart Stop Technology). These standard features are just the beginning of Toyota's commitment to keeping you safer on the road.

*All-in price of $34,832.50 is for the Toyota Prius Prime Base. All-in price includes Freight and PDI of $1,715, Air Conditioning Charge of $100, E.H.F of $17.50, and $10 OMVIC Fee. License, insurance, registration, and applicable taxes are extra. Dealership may sell for less. *$5,000 mail-in rebate based on lease of qualifying 2018 Toyota Prius Prime with a minimum lease term of 36 months. The vehicle must be new, not previously plated, registered, insured and roadworthy. If the vehicle is a demonstrator vehicle, it must have only been used for customer test drives at a dealership, have less than 2,000 km (unless it is an approved extended mileage demonstrator vehicle). Vehicles used for other purposes by the dealer or by the manufacturer are not eligible for an incentive. See for full details.