EXPLORE PRIUS PRIME
Plug into the Sporty All-New Prius Prime
The all-new 2023 Prius Prime is a hybrid sedan that offers enhanced performance, advanced technology, improved safety features, and a sporty design. With a fifth-generation hybrid powertrain and a 2.0L engine, this car delivers exceptional EV performance and fuel efficiency. The new lithium-ion battery pack extends the EV range by over 50% from the previous 40 km. The interior is fully equipped with the latest Toyota Multimedia System and Toyota Safety Sense 3.0, making the driving experience seamless. The updated design language excites the sport grade lineup of SE, XSE, and XSE premium grades. Drivers can confidently tackle any road with the Prius Prime.
Toyota Prius Prime Design
With a new, lower, and wider stance, this plug-in hybrid car makes a bold design statement. The battery is positioned under the rear seat, contributing to a low center of gravity. The vehicle's eye-catching colors, such as Wind Chill Pearl and Supersonic Red, and distinctive LED headlights and tail lamps, which help to streamline air flow, instantly communicate that the 2023 Toyota Prius Prime is unlike any other car.
Toyota Prius Prime Performance
The Prius Prime is engineered for superior performance, featuring a plug-in hybrid system that optimizes fuel efficiency and responsiveness, a feature exclusive to electric vehicles. The 5th generation hybrid powertrain and 2.0L engine provide improved acceleration, generating 220 HP and achieving a 0-100 km/h time of just 6.8 seconds.
The Prius Prime simplifies the charging process by including a standard Level 1 charging cable and a Level 2 charging connector. This allows you to charge the vehicle at home, work, or at most public charging stations throughout the country.
Toyota Prius Prime Technology
The Toyota Multimedia system comes equipped with wireless Apple CarPlay® and Android AutoTM, as well as a range of Connected Services. These services include Remote Connect (3-year trial), Safety Connect (up to 10-yr. trial)1, and Service Connect (up to 10-yr. trial)1. Additionally, the system offers available Drive Connect to provide essential information and simplify your daily routine while ensuring your safety.
Experience Cloud Navigation with real-time updates, which includes access to a live agent 24/7 through Destination Assist. The system also features an Intelligent Assistant that responds to your natural voice.
Toyota Prius Prime Safety
The 2023 Prius Prime elevates safety standards with the inclusion of Toyota Safety SenseTM 3.0. This suite of active safety systems builds on the prior generation Prius Prime, providing additional enhancements and detection capabilities that increase peace of mind to a whole new level.
Toyota introduces Traffic Jam Assist for the first time, designed to reduce stress during low-speed, stop-and-go highway driving in traffic jams. The feature provides acceleration, braking, and hands-free steering assistance to the driver. However, a paid subscription to Drive Connect is required to access this feature.
Prius Prime ensures safety and peace of mind with the inclusion of Blind Spot Monitor (BSM) with Safe Exit Assist (SEA) as standard. The BSM notifies the driver of vehicles in adjacent lanes that may have escaped visibility in the side-view mirrors, while the SEA warns of oncoming traffic and cyclists before opening the door to exit.