All-new, Completely Re-imagined
Renowned as the world's first production hybrid car, the legendary Prius has been built all-new for 2023. Developed using the second generation TNGA-C platform, the 2023 Prius asserts its modern Japanese design and athletic siloutte. With a great improvement to driving performance thanks to the 5th generation hybrid powertrain and standard electric all-wheel-drive system. Avalible in two grades XLE and Limited, the 2023 Toyota Prius has been built to exceed its legacy.
Toyota Prius Design
Designed in Japan for a modern take on the distinct look, the all-new 2023 Prius offers a style that is sleek and progressive. Using a low stance the prius merges a dynamic style with aerodynamic efficiency, larger 19' alloy wheels channel that athletic spirit but also adds that extra performance and handling for the driver. A high-tech interior interior is complemented by soft-touch materials and smart design.
Toyota Prius Technology
Equipped with Toyota's Multimedia features standards wireless Apple CarPlay and Android AutoTM and an entire suite of Connected Services. Available Drive Connect to help you always stay safe and informed while simplifying your everyday life.
Available on the Limited grade, the Digital Key allowing you to use your smart phone as your key fob. Experience an enhanced audio experience with available JBL Audio, featuring eight speakers and Clari-Fi technology.
Toyota Prius Performance
Building on a legacy of performance, utilizing the Prius 5th generation hybrid powertrain and 2.0L engine the 2023 Prius delivers an enhanced driving experience. Enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard eAWD system provides increase stability when starting off in any condition. The second generation TNGA-C offers a wider stance and lower driving position that feels nimble, yet comfortable.
Toyota Prius Safety
Featuring Toyota Safety SenseTM 3.0 the all-new 2023 Prius doesn't compromise on safety. Using Toyota's most advanced suite of active safety features with new and optimized capabilities. This includes an enhanced Pre-Collision System designed to help support your awareness on the roads, and especially at intersections.
For an added level of safety, the Prius comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). Alerting you to vehicles that may have escaped visibility in your side mirrors, while alearting you to oncoming traffic before you open the door the 2023 Prius takes peace of mind to a whole new level.